Apple Inc. (AAPL) Planning to Launch Low-Cost iPhone for Emerging Markets?
According to Digitimes, Apple Inc. (AAPL) is planning to launch a cheaper iPhone for emerging markets around the world, such as China. China is a major growth opportunity for AAPL, as noted by CEO Tim Cook in the past. The low-cost iPhone is expected to include a larger display and a new design.
Apple will roll out a low-cost version of the iPhone for China and other emerging markets in the second half of 2013, according to supply-chain sources.
Some sources claimed that they have seen the sample of the low-cost iPhone, which will come with a larger display, meeting the prevailing trend for the adoption of 5-inch displays for high-end models. They added that the low-priced iPhone will also have a brand new exterior design.
It has been rumored for quite some time that Apple is looking to introduce a smaller iPhone, or perhaps different sizes for different markets. However, it is unlikely that Apple will make the iPhone any bigger than the current 4 inch design.
A smaller iPhone would make the iPhone similar to the iPod, giving users the option to choose everything including size, design, coverage plans, etc. It is unclear exactly how Apple plans to create a smaller iPhone or when it plans it plans to launch, but it is expected later this year.