Apple’s iPhone 5S media event was kicked off by Apple CEO Tim Cook in a familiar style by sharing updates. One of the most notable figures shared by Cook was that iOS devices are on track to cross 700 million mark by the end of September.
Apple CEO also shared updates about the company’s retail strategy to bring its focus back to the US after expanding worldwide. During the keynote Cook highlighted the new retail store in Stanford, California.
Additionally, Tim Cook also shared updates about the iTunes Music Festival in London. 20 million customers have entered for tickets which will be free of cost. The festival is also be streamed online to over 100 countries.
Apple’s stock has been witnessing a rocky path as last year around this time the stock price peaked at over $700 when the iPhone 5 was announced. The stock price has shown some upward trend in the recent past.
The company is working hard to increase the market share of its iOS devices. This year the company will announce two models of the iPhone. All-new iPhone 5C for the mid-priced market and new flagship iPhone 5S that will replace the iPhone 5.
Apple is already half way through its keynote event. Stay tuned for more live coverage as the event unfolds.