Apple’s iPad media event has just gone live. The company will be providing a live video coverage of the new iPad keynote event. The event is being held at the Yerba Buena Center for the Arts in San Francisco.

Apple CEO, Tim Cook, will take the stage to announce new product launches and updates for this year before we enter the holiday season. The email invite sent out to the media suggests that the company will “cover” many product announcements.

Rumors and reports published in the past provide enough evidence to expect new iPad 5 (fifth gen) and second gen iPad mini. We could also get new Haswell MacBook Pro models, final release of Mac OS X Mavericks, new iLife and iWork software updates and more.

iPad 5 is widely expected to feature a thinner and lighter design inspired by the advancements made with iPad mini. Hardware specifications are expected to include new 64-bit A7 chip, improved camera and possibly new Touch ID sensor.

There have been many conflicts reports about a second gen iPad mini with retina display. It is unclear if Apple will introduce the new smaller iPad with a high resolution display.

During WWDC Apple showcased a sneak peek at the new Mac Pro. Apple could use today’s event to announce shipping date for the high end Mac for the professionals.

This year Apple is offering a live video feed of the iPad launch event. Live video stream of the event is available on Apple’s website. In order to view live video streaming of the October iPad event you’d require Safari 4 or later on OS X v10.6 or later, Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

The web is abuzz this week about Apple planning a subscription based video streaming service to take on Netflix and Amazon. With that information already put, Jeffries analyst Peter Misek revealed today that Apple has already laid plans and set deals for such a service as well as iTunes Replay.

As part of Apple’s roll-out of cloud video services (and eventually an iTV), we believe Apple has unannounced deals with all/most of the studios/TV networks that are similar to the subscription streaming deal between Amazon and CBS.

On Monday, Apple released an iCloud beta, allowing users to re-download TV Shows and movies as well as stream them directly from the cloud using Apple TV. Redownloading is set to launch through iTunes Replay. Apple already has the groundwork laid out for a service similar to Netflix with the iTunes framework. With rumors swirling that Apple is planning to release an HDTV , and that they have already worked out deals, it is almost likely that Apple is planning something big.

Apple has not revealed any products or services as of yet but will likely do so in the sense that the market had yet to be dominated. Apple’s iTunes is popular enough to attract its existing customer base.

Would you subscribe to a video streaming service from Apple? Sound off in the comments below!

A Bloomberg report published today suggests that Apple may be planning to license its AirPlay service to third-party devices that would allow users to stream video content from iTunes or their iOS device straight to their HDTV. AirPlay will already stream audio to non-Apple devices, but in order to enjoy video streaming to your TV, you need the $99 AppleTV set top box.

Citing two sources familiar with Apple’s project, Bloomberg reports:

“Under the plan, Apple would license its AirPlay software to consumer-electronics makers that could use it in devices for streaming movies, TV shows and other video content…” “An expanded AirPlay would let users stream programming wirelessly from an Apple mobile device to a TV that carries the technology. That may spur wider use of Apple’s services and devices in consumers’ living rooms.”

If the plan goes ahead, TV manufacturers would have the opportunity to build AirPlay compatibility into new TV sets, enabling users to stream all of their media wirelessly to their HDTV, without anything in between. Of course, this means that Apple’s own AppleTV would no longer be needed to provide a link between your iTunes library and your TV, and demand for the device would fall significantly as more and more people upgrade to TVs with AirPlay functionality out of the box.

With that said, would Apple really provide third-party manufacturers with the option to include AirPlay at its own expense? Well, AirPlay support in third-party devices is already halfway their, with a handful of products already available on the market that support AirPlay audio streaming. Apple revealed it was working with other manufacturers to integrate audio streaming into other devices, and according to Bloomberg, the company receives $4 for each device sold with AirPlay compatibility.

However, AppleTV is all about movies, TV shows, and other video content. Not many people buy an AppleTV purely to stream audio to their TV, so allowing AirPlay audio streaming to other third-party devices isn’t going to steal too much interest from AppleTV. Whereas introducing video streaming certainly would.

The report also revealed that BridgeCo., the chip manufacturer behind Apple’s AirPlay magic, has been working with “several TV makers” on future HD sets. Whether this has anything to do with AirPlay however, is a mystery.