Apple updated its video collection on Thursday by adding two new videos titled “Shot on iPhone 6 by Jirasak P.” and “Shot on iPhone 6 by Willian P.” The new clips added to the “World Gallery films” showcase slow motion capabilities of the iPhone 6.

“Shot on iPhone” ad campaign turned out to be a huge success for Apple and the company received the top Outdoor Lions prize at the Cannes Festival for its campaign.

This isn’t the first time that Apple has used user-generated content to market features of its flagship devices. Even during keynote presentations the company has often featured photos and videos taken by its staff.

Apple’s marketing and advertising efforts have always focused on experience with the device rather than its technical feature set. This strategy has worked out well for the company as its campaigns have almost always struck the right chord.

iPhone’s camera is by far the most popular camera in the world according to Flickr users. In the top 5 list Flickr lists top three devices as iPhone 6, iPhone 5s and iPhone 5 respectively.

Apple has remained committed to make the camera on iPhone better with each new model as it develops it’s own software and even sensors to make sure that the resulting photos are nothing short of extraordinary.

Checkout the World Gallery and Films here.

The camera in iPhone 5s might not have received a major update in terms of megapixels but Apple certainly made some fantastic improvements to its camera system. iPhone 5s camera now has larger sensor, pixels and an aperture of f/2.2.

These enhancements coupled with dual-led flashlight allow the iPhone 5s to collect more light for better looking shots. In addition to these hardware improvements Apple introduced new software features too.

Probably the most exciting feature is slow-motion video that enables you to record video in 720p and then select part of the video to show the video at 120 frames. Some of the videos shot in the new slo-mo mode show how dramatic scenes can be created using just your iPhone camera.

Rishi Kaneria {via Daring Fireball} has posted a video on Vimeo that highlights iPhone 5s slo-mo camera capability by shooting it in different scenarios. The results are amazing and while viewing the video it is hard to imagine that such quality was possible on a smartphone.

Apple often takes a feature and simplifies it to an extent where the user can simply concentrate on creating content and technology becomes invisible. The user shoots the video just like normally they would and iPhone does all the rendering and stabilisation in the background. Apart from selecting which part of the video you want to slow down there is no other setting. This simple approach makes the new feature in iPhone 5s appealing and something that users would love to use again and again.

Check out the video below.

Physics based puzzle games have become more and more popular and one of the latest to fall into the App Store is Collider the Game from Dan Russel-Pinson. Collider the Game challenges you to clear over 50 levels of positive and negative elements.

The game is as simple as they come yet sometimes frustratingly difficult, especially in the later levels, it also has the kind of can’t put down addictiveness that can result in sleepless nights and late attendees at work, college or school. All that being said though it’s not without it’s faults.

Each level presents you with a selection of negative and positive particle balls and your challenge is to collide them together to make them disappear. As with most games of this style the early levels present you with pretty straight forward challenges where you task will be as simple as rolling the balls along metallic runways, tubes and platforms. Placing your particle balls where you think they will collide with themselves and or the non-placement particles balls you then hit the play button to set them free and watch how they react in the industrial environment.

As you progress the levels get more and more challenging and you’ll have explosives, gates, non-charged balls and ropes to name but a few additional challenges to overcome and you’ll find yourself replaying some of the levels multiple times while you tweak your placement to complete the level. Replaying the levels is simply enough, hit the rewind button and the level will reverse back to your previous setup. However, while the rewind motion to reset the level is cute, by the time your are on your 20th reset the slow motion rewind can be frustrating and an option to instantly reset the level would be a great addition.

In addition to the rewind option you can also use a fast forward button to speed up the levels to find out whether your particle placement has worked or not. The levels have an industrial feel to them but the styling is a little lacking and has a retro feel that doesn’t feel in keeping with this type of game. You can also choose to play the game both the sound effects and music, just the sound effects or no sound to allow you to listen to your own music.

The game is a single player game and offers no leader boards for either local or online comparison.

Overall Collider the Game just misses the mark, the difficulty level just out balances the addictiveness and while it can be fun it can also be challenging.

The Good

• Over 50 challenging levels
• Simple controls
• Good physics

The Not So Good

• A style from yesteryear
• Slow motion reset can be frustrating

Reviewed By: Craig Willis

Intro Video

Price: $.99 (iTunes Store)
Reviewed Version: 1.0
Size: 9.7 MB
Seller: Dan Russel-Pinson