According to the latest rumours based on schematics posted by GeekBar, Apple’s upcoming iPhone 6 could feature NFC and include 1GB RAM. Rumours about Apple including NFC aren’t new there have been many reports even before the introduction of iPhone 5 suggesting that Apple was looking to include Near Field Communications technology. However, Apple introduced AirDrop and PassBook but left out NFC.

This year once again we are hearing about the possibility of NFC in iOS devices. The leaked schematics appears to be design for a NAND flash component according to 9to5Mac.

Todd DeRego, a SoC memory engineer, says that the schematic does not have enough signals for it to be a DRAM interface. He also points out that the AP_TO_NAND text refers to an application processor to NAND link, indicating this memory is actually used as a way of storing the booting firmware and not the main memory of the iPhone. Although the RAM claim is almost certainly untrue, the NFC claim cannot be so easily dismissed.

iPhone 5S just like iPhone 5 features 1GB RAM. Apple hasn’t felt the need to follow in the footsteps of its competitors who market the amount of RAM their smartphone has. Instead Apple has always focused on user experience, even with a dual core 64-bit chip it beats a quad-core Samsung Galaxy S4 in benchmarks.

iPhone 6 release date is expected to be announced at a special media event on September 9th. The new iPhone is widely rumoured to be available in two screen sizes and feature sapphire glass in the high end model.

The holiday season has been dominated by Apple in the recent past and 2013 Christmas wasn’t any different. Apple’s gold iPhone 5s turned out to be the most popular smartphone during Christmas.

According to data published by uSwitch.com for December 2013 iPhone 5s won over Samsung Galaxy S4 for the third consecutive month. The data analysed was based on live searches, pre-orders and sales.

Samsung’s Galaxy S3 also saw some gains in popularity as it rose five places to become the third most popular phone in the UK during the holidays. Apple’s iPhone has been consistently popular with customers as it has topped the charts since March 2013 with iPhone 5 being the most popular phone for seven consecutive months which was later dethroned with the release of iPhone 5s.

In 2013 for the first time Apple released two new iPhone designs in the same year. iPhone 5c the colourful plastic version of iPhone 5c came in fifth in the popular smartphones list for December. Ernest Doku, telecoms expert at uSwitch.com said:

The iPhone 5S deserved to be the Christmas number one. As well as giving gleeful members of the cult of Apple hours of fun with its Touch ID feature, which can read more than just fingerprints, it also made gold the new black,

Doku further added that the battle for the top spot wasn’t an easy one. Galaxy S3 rise to the third spot was a surprise with the lower pricing acting as a key factor. Pricing of smartphones certainly act as an important factor since the technology leaps between two generations of products is becoming narrower.

The tech advancement from iPhone 4s to iPhone 5 is not the same as from iPhone 5 to iPhone 5s. Apple is expected to release iPhone 6 in 2014 which could have a new design and even feature larger screen according to many rumours in the recent past.

The price of iPhone 5c could also see reduction later this year as the device has not been as well received with customers as the company would have hoped for.

Did you buy iPhone 5s this holiday season? Which gadgets made it to your shopping bag this year? Let us know in the comments section below.

{via The Telegraph}

At an event earlier today Motorola, a Google company unveiled its latest ‘budget’ smartphone called “Moto G”. The theme of the entire event and the ideology behind the product was to make premium features available at a non-premium price.

While announcing the new Moto G product Motorola executives mentioned Apple’s iPhone 5s, Samsung’s Galaxy S4 and HTC a few times. Moto G features 4.5 inch high resolution screen with 329 ppi and 720p. The executives were quick to point out that the screen has better quality than Apple’s flagship iPhone 5s. Moto G runs on Qualcomm Snapdragon 400 clocked at 1.2 GHz, 1GB RAM, and offers “all-day” battery life with around 14 hours of talk time on 3G networks. In comparison, iPhone 5s according to Apple offers 10 hours of battery life on 3G.

After unveiling the hardware features and sharing the idea behind creating a budget phone Punit Soni who is responsible for software product management for Moto G took the stage to talk about software. Soni mentioned the three main tenets of their software strategy for Moto G. The first being build on pure foundation of Android, second build experiences that compliment Google services and not compete with them and lastly ensure that the software can give value back to the users.

If you’ve ever seen any Android device in the market manufactured by Samsung, HTC or Sony among many others you will immediately realise that all these companies have two things in common. They add a layer of their own software to the stock OS and bundle services that compete with Google’s software services.

Soni began to elaborate on the three main tenets by saying:

In today’s ecosystem mobile manufactures have a very confused relationship with Android they build on top of it but then they add all of these custom skins which detract from the user experience and hogs resources then they go ahead and put duplicative software on top of it which basically compete with Google services.

He goes on to mention that devices bundled with multiple mail apps, app stores, video players and music players results in “non-intuitive” and “cluttered” user interface.

At the time of purchase of Motorola by Google for a record  $12.5 billion the search giant claimed that they bought the company to secure Android’s position in future by acquiring key patents. Even though Google claims to treat all Android partners equally, at today’s event Soni was sending an indirect yet strong message to ‘other’ Android device manufacturers.

While referencing to the custom skins the slide Soni used had TouchWiz, Sense UI and Xperia UI. Clearly, targeting the top three Android manufacturers to convey that Moto G’s software strategy is superior to other Android partners. So, in essence Motorola a company owned by Google called Samsung, Sony and HTC “confused”.

Soni then goes on to advocate the use of “pure Android” in mobile devices and says:

A device that’s built on pure Android with minor optimisations is gonna have an incredible high performance

Here again Soni is sending out a clear message that any device with custom UI layers may be missing out on high performance as other non-stock apps and skins may hog more resources than required.

This could have a long term effect on customer mindset when they buy Android devices. Users could soon start associating “real” Android experience with Motorola (since Google owns Motorola) and “spinoff” experience with other smartphone manufacturers.

When it comes to smartphones most devices are beginning to look quite similar in terms of hardware so ultimately manufacturers try to differentiate their products with custom skins and other software services. However, at today’s event it appears that Google might have used the announcement of Moto G as an opportunity to convey Google’s stand on device manufacturers trying to add custom layers.

If this wasn’t enough, Motorola went on to compare performance of Moto G in terms of answering calls, making calls, launching browser, returning home and booting to Samsung Galaxy S4 to show how stock Android OS was clearly the winner.

This is the best validation of a strategy which involves disciplined software which focuses on optimisation that creates value for the user

In his attempt to bring attention to stock Android experience Soni suggests that software strategy being followed by other Android device manufacturers is rather indisciplined.

So, in conclusion on one hand Google’s Motorola tried to highlight the features of its new low-priced smartphone but on the other it clearly didn’t fall short of ridiculing Google’s Android partners.

It will be interesting to see how Samsung, HTC and Sony respond to Motorola claiming that their devices are non-intuitive, have cluttered interface and custom skins that hog resources.

Apple Inc. (AAPL) launched a new online campaign, adding “Why You’ll Love iPhone” section to their website. The promotion which highlights a number of reasons why customers love the iPhone, is seen on the front splash page of the company’s website, as well as an email newsletter and a dedicated “Why iPhone” page.

There’s iPhone.
Then there’s everything else.

What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

On the “Why iPhone” page, Apple highlights a number of key features that make the iPhone attractive to its customers including the detail in the iPhone’s design, the Retina display, battery life, powerful and efficient A6 chip, as well as the company’s eight consecutive J.D. Power customer satisfaction awards.

By introducing this new campaign only a day after Samsung released its Galaxy S4 smartphone, it appears that Apple is reminding consumers why the iPhone is deemed one of the best smartphones. Samsung has gotten a leg up in the market against Apple, airing people based ads as opposed to Apple’s ads focused on the product.

With this campaign, alongside its new iPhone 5 ad campaign which centers on apps, Apple appears to be focusing entirely on user experience and is hoping to attract customers through usability as opposed to focusing on technical specifications.

{Via MacRumors}