iPhone, iPad Games, Apps, Reviews, News Thu, 30 Jul 2015 08:09:28 +0000 en-US hourly 1 Apple’s New 16GB iPod touch Makes Owning iOS Device More Affordable Tue, 04 Jun 2013 17:07:07 +0000 Read More]]> 16GB iPod touch

Apple quietly updated it’s online store with a new iPod touch model recently. The new 16GB iPod touch is similar in design to the fifth gen model that was announced in September last year.

The new 16GB iPod touch costs $229 and the price reduction was made possible by getting rid of of the rear camera and the loop wrist strap. The iPod touch still features a front facing HD 1.2MP camera with HD (720p) video recording.

Even though the iPod sales continue to decline year over year, Apple’s iPod still accounts for 70% of the mp3 players sold in the market. The new fifth gen model was made available in 32GB and 64GB variations costing $299 and $399 respectively. Launching a more affordable 16GB model will allow Apple to keep a strong hold in the market and keep competition away.

A teardown of the 16GB model by iFixit revealed that the internal components of the new device are nearly identical to the fifth gen model. With the area for rear camera and loop strap having a small void.

Apple didn’t wait for WWDC to announce the new 16GB iPod touch as it would want the entire focus to be on new OS X and iOS 7.

The 16GB iPod touch is available only in black colour and ships within 24 hours. Are you excited about this launch? Were you waiting for Apple to launch an affordable iPod touch? Let us know what you think in the comments below.

]]> 0 Apple Starts Shipping 5th Gen iPod touch (5G) and iPod nano Fri, 12 Oct 2012 14:35:01 +0000 Read More]]> iPod touch 5G shipping

During Apple’s September 12th media event, the Cupertino company announced the iPhone 5 and alongside of it, an all new 5th generation iPod touch 5G and iPod nano. On Tuesday, customers who pre-ordered the new lineup of iPods received word that their new purchases has shipped and will arrive in about a week. Many customers have reported that their iPods are shipping directly from China for the orders that were placed on or around September 14th. They are expected to arrive as early as next Monday.

Last month, the company promised that the new iPod touch 5G and iPod nano would ship in October and has stuck by that promise, beginning the process fairly early this month. Apple’s new iPod touch brings the larger 4 inch screen from the iPhone 5 over to the iPod, and also features the new Lightning connector, a 1.2MP FaceTime camera and a 5 MP iSight camera.

The iPod nano features a larger Multi-Touch screen, Bluetooth connectivity, and even a home button. Apple has not put up the iPod displays in the Apple Store, but will likely begin setting them up as more and more customers receive their devices and the company gets more orders. Currently, Apple Retail Stores are still selling the 4th gen iPod touch and 6th generation iPod nano.

{Via AppleInsider}

]]> 2 iOS 6 Release Date of 19th September nears as Apple Releases Golden Master Version Mon, 17 Sep 2012 20:17:47 +0000 Read More]]> iOS 6 New Features

During Apple’s keynote event on Wednesday, the company confirmed iOS 6 release date for Wednesday, September 19th. With that, they also released the Golden Master (GM) version of iOS 6 to developers on Thursday, essentially finalizing the new software update for iPhone 3GS, 4, 4S, 5, Fourth and fifth gen iPod touch, iPad 2 and 3.

Apple’s iOS 6 preview page mentions that the update is coming soon and the company gave an extensive preview of the software running on the new iPod touch 5G and the iPhone 5 during the music event. The sixth major release for iOS devices is aimed at introducing some new native apps such as Apple’s new Maps app, Passbook and other features are basically enhancements to existing features. With this release Apple has moved to completely get rid of it’s reliance on Google’s maps app and to provide it’s own turn-by-turn directions.

Some main features of iOS 6 include an entirely new Maps application with turn by turn navigation and FlyOver, a Passbook app for storing bank cards, boardpasses, Siri enhancements, and Facebook integration. iOS 6 will be available as a free download for users although not all features will work on all of the devices. iOS 6 will ship on the new iPhone 5 and the 5th generation iPod touch 5G.

{Via MacRumors}

]]> 3 Apple Inc. (AAPL) Introduces 5th Gen iPod touch (5G) with All New Metal Design Fri, 14 Sep 2012 18:11:17 +0000 Read More]]> 5th gen iPod touch

During Apple Inc. (AAPL) September 12th media event, the company introduced the new iPhone 5, an all new iPod nano and the latest 5th generation iPod touch. The 5th gen iPod touch has an all new metal back plate, made of the same anodized aluminum as the new iPhone 5 and the current MacBook lineup. The new touch also has the same new 4 inch screen on the iPhone 5, and is only 6.1mm thin and weighs only 88 grams. Other features include:

– new Lightning connector for charging and data transfer
– updated speaker
– a significantly improved 5 megapixel iSight camera with flash
– faster A5 chip
– can play 40 hours music and gets 8 hours of video playback
– Siri for iPod Touch
– 1080P video and AirPlay mirroring
– Has button for attaching strap
– Comes in five different colors for the first time
– iPhoto for iPod Touch

Apple will still be selling the fourth-gen iPod touch at the same base price of $199 for a 16GB and will be selling the new 5th generation iPod touch for $299 for a 32GB model. The new iPod touch will be shipping in October alongside the new 7th generation iPod nano and the iPod shuffle.

Are you thinking of getting one of these? Do you think it is worth the price?

]]> 14 Banners for iPhone 5 Keynote Event Go Up At Yerba Buena Center for the Arts Tue, 11 Sep 2012 21:04:00 +0000 Read More]]> iPhone 5 keynote event Live San Francisco

With Apple’s September 12th iPhone 5 keynote event scheduled for tomorrow, Apple has finished preparing the Yerba Buena Center for the Arts where the event will be held. Apple has had held numerous other keynote events at the San Francisco based arts center and is doing the same to announce the sixth gen iPhone.

The colorful graphics are generally put onto the glass with an Apple logo centered in the middle of the exterior and generally signifies something about the product being released. This design appears to show stretched app icons of all different colors, interlaced with each other, and running straight down from top to bottom. The colors come together to form one larger tapestry of colors.

Although the iPhone 5 is expected at this event and will only arrive in black and white, this can possibly represent the content that will be available on the device, the larger screen on the iPhne 5 or perhaps the introduction of a new iPod touch, iPod nano, or a new line of iPods that can come in different colors. The next gen iPhone is widely believed to to feature 4G /LTE network, faster processor, possibly a bigger battery and 16:9 screen aspect ratio.

The event is scheduled for September 12th, 2012 and will go live at 10AM PT/ 1PM ET. Touch Reviews will be bringing you an all-in-one live feed tomorrow.

{via MacStories}

]]> 0 iPhone 5 Release Date September 21st, iPad Mini to be unveiled on September 12th? Wed, 01 Aug 2012 16:07:29 +0000 Read More]]> New iPhone 5 Prototype

The release date of iPhone 5 and iPad Mini has been the cause of speculation for several months now. Multiple news sources and rumor sites have found images, mockups, and even parts of iPhone 5 and iPad mini. According to a report from iMore, Apple’s next generation iPhone 5, new iPod nano, and all new 7.85 inch iPad mini are all going to be announced during special media event on September 12th.

The iPad mini will be announced at the same September 12 event, as will the new iPod nano. We haven’t heard a release date for the iPad mini yet, but it could be the same as the iPhone 5. It seems likely the new iPod touch will make an appearance on September 12 as well, though we haven’t heard any specific information about that yet either.

The report also mentions that following the announcement on the 12th, Apple will likely release the iPhone 5 for sale on September 21st. Apple announced the iPhone 4S on October 4th last year, and released it on October 14th leading to speculation that the company may do the same again and release the iPhone a couple of weeks after announcement.

Although in reports, the next generation iPhone is referred to as “iPhone 5”, it is also very likely that Apple will simply call it “the new iPhone”, much like “the new iPad”, released several months ago. The report also notes that the 7.85” iPad and even iPod touch 5th gen is slated for announcement that day, although details on the 5th gen iPod touch are not confirmed. The iPad mini was entirely rumor based initially, a number of credible reports from NYTimes and WSJ have essentially suggested that there is indeed such a device in existence.

The sixth generation iPhone is expected to have a taller 4-inch screen, high speed LTE networking, a smaller dock connector and unibody construction. iMore has a proven track record with release dates, correctly reporting the launch date for the iPad 3 and the pre-order date for the iPhone 4S.

{via MacRumors}

]]> 4 iPhone 5 Camera and Next-Gen iPod touch Parts Leaked? Sat, 26 May 2012 19:09:06 +0000 Read More]]> Sixth gen iPod touch

Following rumors that Apple would be opting for a 3.9 inch screen for its next generation iPhone 5 come new rumors and images that reveal iPhone 5 cameras as well as what appears to be a 4.1 inch iPod touch. Photos of the leaked parts show a taller screen, very similar to the face of the iPod touch, leading to outright claims that this is in fact the new iPod that will come to fruition later this year.

Alongside the claims of the new iPod touch, images of new camera parts and home buttons have surfaced, believed to be parts of the next generation iPhone 5. The iPod touch is the most popular iPod in Apple’s lineup and brings a multitude of features over from the iPhone, over to a cheaper and thinner device. Apple is expected to release the new iPhone in the same October timeframe as the iPhone 4S, with a taller screen, faster A5X chip and possibly better cameras (on the front and back).

iphone 5 front rear cameras

The iPod touch will likely also make an appearance around the same time as it normally does in a September event, bringing a number of new features to the iPod. To top off the upcoming iPhone and iPod touch, Apple is expected to release the next version of iOS with an updated Maps application at the WWDC to be held on June 11th-15th in San Francisco.

{Via CNET — Image Credit: MacRumors}

]]> 7 5th Gen iPod touch White Headphone Jack Revealed? Fri, 02 Sep 2011 19:32:06 +0000 Read More]]> 5th Gen iPod touch 5G

In the month July, photos of what appeared to be white front panel of 5th Gen iPod touch (5G) appeared online, leading speculators to believe that Apple is looking to release a white version of its popular music player this September.

Recently new photos of a white headphone jack piece were published online that seem to confirm speculations about a white fifth gen iPod touch. Japanese site Macotakara, who discovered these photos, says that these new parts are currently being sold on Chinese repair site Luna Commerce.

white iPod touch 5 headphone_5

The headphone jack has the same slanted design as the current iPod touch shell and could possibly also mean that Apple is retaining the current form factor for the new device. Headphone jack parts for the iPhone 5 or 4S appeared in both black and white back in mid-August, sporting the same flat design as the potential phone.

Apple could be planning the new white 5th gen iPod touch in order follow in the line of the current iPad 2 and iPhone 4 which are both available in White. Both the iPad 2, and iPhone 4 have received the white makeover, except for the iPod touch, which will likely be released sometime this Fall.

white 5gen iPod touch headphone_1

The 5th Gen iPod touch is expected to retain its current design as well as recieve a minor upgrade, possibly an A5 chip and an upgraded RAM. However, these specific parts of the headphone jack could also be knock-offs, as seen in the past with parts of the iPhone 4. Apple has not yet announced any event for an iPod refresh, an event that is usually held as early as the 1st of September.

Do you think a white 5th Gen iPod Touch would be worth upgrading to?

{Image Credit: Luna Commerce and 9to5 Mac}

]]> 5 iPod touch 4G (4th Gen) Reviews and Unboxing Fri, 10 Sep 2010 01:09:05 +0000 Read More]]> During Apple’s annual music event Steve Jobs unveiled the “biggest change in the iPod lineup ever”  by announcing all new designs for every model. iPod touch was certainly the main focus of the event and the new iPod touch 4G has proved to be a major upgrade when compared with any previous version.

When people would compare an iPhone with iPod touch they were always amazed with how thin the iPod touch was. Apple did not change the design of third gen iPod touch when it was introduced and it was difficult to imagine if this device could be thinner. The new iPod touch turned out to be thinner than the previous gen model and also supports many new features.

Apple’s new iPod touch features the same A4 chip which powers the iPhone 4, 24-bit color LED retina display, 3-axis gyro, front camera for Facetime and rear facing camera for HD video recording.

Top tech sites have published their reviews of the device and it has mostly received positive comments. in its detailed review noted that the rear facing camera works well as a “non-dedicated low-resolution camera” but the absence of LED flash makes taking images in low light environments “rather challenging” In their concluding comments PC Magazine’s, lead analyst for audio & video, Tim Gideon added “But with an entry point of $229, you do get a camera, HD video recorder, music and video player, portable gaming console, Web browser, e-mail, and app device in one slick, pocket-size package. There’s just no other portable media player that can do what the iPod touch can do.”

Engadget’s Editor-in-chief, Joshua Topolsky in his review of the new iPod touch highlighted the fact that even though the device now features retina display with four times the pixels it does not have the same IPS panel which is found in iPhone 4. The audio output via the built-in speakers was reported to be not very loud and is only for casual listening. In conclusion the review stated that “the touch isn’t without faults — the lack of GPS and a fairly low-quality still camera come to mind” but “With the addition of HD video shooting, the new Retina Display, and a faster A4 processor, the touch has just gone from “nice to have” to nearly irresistible.”

New iPod touch (Unboxing)

iPod Touch 4G Unboxing_1 iPod Touch 4G Unboxing_2 iPod Touch 4G Unboxing_3 iPod Touch 4G Unboxing_4 iPod Touch 4G Unboxing_5 iPod Touch 4G Unboxing_6 iPod Touch 4G Unboxing_7 iPod Touch 4G Unboxing_8
Image Credit: PC Magazine
]]> 18 New iPod touch 4G (4th gen) First Impressions Tue, 07 Sep 2010 19:48:02 +0000 Read More]]> iPod touch 4G

Apple’s annual music event did not really surprise us, almost all rumors and leaks reported were confirmed to be true when Steve Jobs introduced the new iPod lineup for the Holiday season. As reported earlier the new iPod touch 4G was expected to feature two cameras, gyroscope, A4 processor and retina display.

When Apple thinks about making a product “even better” they often change the design and add all the advanced features they have to offer. The new iPod touch is thinner than the previous generation models even though it manages to integrate two cameras and offers better battery life.

According to Apple previous gen iPod touch was the “funnest iPod ever” and now the fourth gen model tries to offer “all kinds of fun” The new iPod touch is powered by the same processor which iPhone 4 uses and even features a three-axis gyroscope. During the special music event Steve Jobs announced that the iPod touch surpassed the sales of iPod nano making it the best selling iPod and now it is also the “#1 portable gaming device”

Apple understands that users love the ability to play their favorite music, browse the internet and keep themselves entertained with high quality games. Apple’s custom A4 processor, gyroscope and  retina display will offer enhanced gaming experience which would make it a must have device for anyone who loved any previous gen iPod touch model.

During WWDC 2010 when Steve Jobs announced the new iPhone 4 with FaceTime he also added that Apple will be shipping more than 10 million FaceTime enabled devices by the end of this year. FaceTime would only become popular if more people use it and now even the new iPod touch 4G enables you to video call over Wi-Fi.

The new iPod touch will probably prove to be great for HD video recording at 720p however, users might be disappointed with the camera’s ability to capture stills at less than one mega pixel. Since this is the first iPod touch model to feature a camera we can certainly expect Apple to improve this in the fifth gen iPod touch.

If you are still using second gen iPod touch, the fourth gen would certainly prove to be a great upgrade. And if you recently bought the third gen model you might want to skip this version if you don’t see yourself using FaceTime or enjoying the new retina display.

Have you pre-ordered your new iPod touch? Are you excited about FaceTime? Let us know your thoughts in the comments section below.

]]> 71 New iPod Touch 4G and iPod Nano Cases? Fri, 27 Aug 2010 03:32:16 +0000 Read More]]> iPod touch 4G case

Everyone is excited about Apple’s upcoming media event on the 1st of September. From the invite it certainly looks as if the focus is on music. Steve Jobs is widely expected to finally reveal the new iPod touch 4G and the new iPod line up during the live live keynote presentation.

You may remember that a while ago we theorized that a shot of a leaked Apple component may give us some idea of Apple’s plans for an updated iPod Shuffle.

iLounge have got hold of some images of what looks a little like an iPhone Bumper style case with a clear back. Perhaps for the new iPod Touch 4G. The back of the case clearly has holes for a camera, and is curved slightly suggesting that new iPods will keep a similar design to earlier models, rather than follow the new iPhone 4 hard lines.

Alongside those they have a small square case which almost perfectly matches the form factor of the 1.8 inch x 1.8 inch screen that some theorise is the screen for an updated iPod Nano.

Could we see this at the September 1st event? Let us know your thoughts in the comments…

]]> 1 iPod touch 4 and Apple TV Set To Be Launched September 1? Wed, 25 Aug 2010 18:14:23 +0000 Read More]]> If all the noise in the blogosphere is to be believed then a new Apple TV is arriving alongside Retina Display and FaceTime capable iPod touch 4 at Apple’s upcoming September 1st Media Event…

By now it seems to be a given that Apple will be introducing a new iPod Touch (4th Gen) that will match many of the features found in their flagship smartphone, the iPhone 4. A front facing camera offering FaceTime video calling all on a new higher resolution screen is all but guaranteed. And perhaps we might even see a rear facing camera, if slightly cut down from the 5MP one found in the iPhone 4.

But Apple’s plans for Apple TV (or iTV) are less clear. Even Steve Jobs is said to have his doubts about the success of the new Apple TV. And it seems that Apple’s foray into TV is set to remain a hobby for a little while longer.

It is rumored that Apple are in last minute talks to bring the likes of FOX, ABC and other US networks on board to allow Apple TV users to download their favourite TV programs for 99 cents each. But this alone is not going to make any new Apple TV a success – even in the US, which is likely the only place that Apple has any traditional TV companies firmly onboard to provide content at the moment.

The possibility that the new Apple TV will not have a Hard Drive has been discussed often. And that it is likely to be ARM based and running iOS also seems to make sense. But without a significant network to support streaming downloads, and the backing of a vast array of media companies it is unlikely to penetrate very far into consumers sitting rooms… yet.

So it seems likely that *if* a new Apple TV is rolled out next month it will likely be as a tasty extra aimed initially at hard core Apple TV enthusiasts. Apple’s plan is then clear, to us anyway. They will slowly grow the Apple TV’s media portfolio both domestically and abroad, much as they did with the iPod and iTunes in the 12 – 18 months after its launch.

Ultimately Apple do aim to be in the living room as a set-top box supplier, backed by an expansive array of diverse media. But they are likely to have to take some time to get other companies on board, and build their own support infrastructure to make this all happen…

2011 should be an interesting year for TV.

Do you think we’ll see a new Apple TV next month? If so, how advanced do you think Apple’s plans are? Have your say in the comments…

[BusinessWeek] ]]> 4 iPod Touch fourth gen (4G) with Retina Display and Two Cameras Thu, 12 Aug 2010 13:56:20 +0000 Read More]]> In a piece on the Dell Streak John Gruber mentioned Apple’s upcoming fourth gen iPod Touch. A lot of web blogs are making a big thing of what seemed to be a throw away comment on his blog saying:

..if you wait a few weeks to buy the Touch, you’ll get one with a Retina Display and dual cameras.

Whether he has heard something specifically, or is simply chancing his arm to gain credit for a 50 / 50 call on what we all know may be coming, he did not say.

But there you have it… iPod Touch, Retina Display and two cameras. Apparently.

A problem with 2 cameras on the iPod Touch is that fitting the iPhone 4’s 5 Mega-Pixel camera into the existing iPod Touch case is going to be challenging. To say the least!

So it seems more likely that if there is a stills camera on the back of the iPod Touch it will be 3MP, or less. A wild, but unlikely possibility, is that Apple are going with a more iPhone 4 style iPod case design.

What Gruber did not mention was a Gyroscope. Something we think is more certain to show up in the new iPod Touch than dual cameras. Apple has made a big thing of gaming on the iDevice eco-system. And repeatedly said that they see the gyroscope as an important facet in their push into gaming on mobile devices. So to leave it out seems a little silly.

What’s your guess on the new iPod Touch specification? Let us know in the comments…

]]> 12 New iPod Touch Specifications (Rumor) Thu, 08 Jul 2010 17:34:01 +0000 Read More]]> New iPod touch

John Lewis, a large UK retailer, has put on a presentation at an event called Christmas in July where it has detailed the specifications for the next iPod Touch revision, that it says it has heard from reliable supplier sources.

Basically they are saying that the next iPod Touch will have a 5MP camera, LED Flash and an accelerometer and a gyroscope. They obviously missed the fact that all members of the iPod Touch family to date have had an accelerometer. But anyway…

The Rumors they are passing onto us are probably not too far from the truth. The iPod already has a GPU comparable to the iPhone 4. Actually it’s identical. And Apple could use either the iPhone 3GS supply lines, or the iPhone 4 lines to put out a device capable of supporting a camera.

We reported on iPod Touch prototypes that leaked with cameras a month or two back. But they were on the back of the unit. In other news today, images of what may be new iPod Touch LCD panels seems to show a space for a “FaceTime” camera.

Apple has typically brought the iPod Touch into line with the core specs of each new iPhone launch anyway. But they won’t want sales of one device to threaten another if at all possible. So they’ll keep parity for games with the gyroscope and perhaps bumping the CPU a bit with an A4.

The hard thing to call is will Apple go with both a front and back facing camera, or choose between a front facing camera for pictures, and a back facing one for FaceTime?

My bet is if they go with one camera it will be one that gives us FaceTime. So no Flash, and no 5MP stills camera, and the iPhone 4 keeps a big exclusive feature to keep driving its sales.

What do you think? Let us know your guesses in the comments.

]]> 4 Apple to discontinue iPhone 3G after iPhone 4G announcement? Mon, 24 May 2010 19:48:38 +0000 Read More]]> iphone3g

We reported just a scant few moments ago that analysts expect the iPhone 3GS to be reduced to $99 in the very near future. Most probably when the iPhone 4G / HD is announced officially at WWDC 2010.

We theorised that this may mean that the iPhone 3G will be phased out, and the low end iPod Touch with it too.

Boy Genius Report has just filed a report saying that it has heard that the iPhone 3G is no longer being shipped to AT&T stores in its 8GB configuration. And that orders for it are no longer being placed. Coincidentally this is also the amount of memory in the base iPod Touch model.

Both the iPhone 3G and the 8GB iPod Touch are not OpenGL ES 2.0 compatible, nor are they the most powerful devices in Apple’s iDevice portfolio. So not well suited to multi-tasking (in Apple’s opinion), a key part of iPhone OS 4.0.

I think its very easy to read into this that there will be sweeping changes to the current Apple iPhone and iPod touch lineup announced at WWDC. And we can expect iPhone 4G and new iPod touch to be more than 8GB and OpenGL ES 2.0 compatible by default. And to have more onboard RAM (like the iPhone 3GS) to deal with multitasking which will come on all new devices as part of iPhone OS 4.0.

I expect that the base model iPod touch will now be the 16GB model, which is more akin to the iPhone 3GS, and will therefore support multi-tasking better.

Apple is very obviously moving to consolidate its iDevice lineup for iPhone OS 4.0.

I also expect prices for the iPod touch 16GB will be the same as the price that the 8GB iPhone touch is currently. So perhaps hold off buying for a few days.

Will you be sad to see the iPhone 3G and the base iPod Touch model go? Or are you happy to have the opportunity to pick up a cheap iPhone 3GS, and better graphics and more RAM on all of Apple’s lineup? Let us know your thoughts in the comments.

]]> 0 iPhone 4G leak an orchestrated campaign by Apple? Mon, 24 May 2010 16:07:30 +0000 Read More]]>

steve jobs

Apple Springs A Leak

I’m a great fan of John Grisham. If you’re not familiar with his work, Grisham is a writer specializing dramatic novels that revolve around a legal theme. One of my favorite Grisham novels is called The Pelican Brief. In it, two American Supreme Court Justices are murdered with no motive or connection. A law student, curious to find an underlying relationship between the two crimes, begins the research the Justices, their legal history, and current case load. The research results in the law student writing a paper that speculates the Justices were murdered as part of a larger conspiracy. While purely speculative on the legal students part, it turns out the legal brief is exactly the truth of the matter. It’s the ultimate conspiracy theory because it turns out to be the truth.

Much in the same way the Pelican Brief is the story of a conspiracy theory that turns out to be true, I’ve been thinking for some time about my own. Mine revolves around Apple (NASDAQ:AAPL) and the sudden profusion of leaks and freely available previews of upcoming Apple products (iPhone 4G / HD). For a company that has an almost mythical history of secrecy and privacy, it seems mind boggling that every third string engineer celebrating their birthday and unknown Vietnamese web site is offering us insight into some of Apple’s most closely guarded secrets. Consider it for a moment. This was the company that wouldn’t even officially confirm or deny its corporate and spiritual leader was gravely ill at the beginning of 2009 or that he had received a liver transplant to cure him of those ills. Now it seems like everyone has a next generation iPhone 4G / HD prototype to show the world. Doesn’t that strike you as odd?

It’s always been my assertion that Apple’s marketing department is one of the smartest and most forward thinking on the planet. Their overt advertisement campaigns like Mac vs. PC have been pitch perfect. They capture the minds of people by playing on the every day frustrations and emotions they associate with their current computing experience. They are keyed in such a way as to portray the Apple computing experience as easy, fun, and enjoyable; emotions most people don’t associate with computing. And of course, Apple’s constant yet simple assertion that everything Apple “just works” is a powerful reminder when things don’t. But besides the overt successes of Apple’s marketing, there have always been whisperings in the tech community of Apple’s alleged covert marketing as well. How many of the leaks and “unnamed sources inside Apple” are actually Apple employees whose task is to plant information, and misinformation, in the media. If you pay any attention to how items are marketed these days; buzz, hype, and word of mouth are much more important than splashy, overt campaigns. A story planted on a tech blog like Engadget, Gizmodo, AppleInsider, or MacRumors has the opportunity to go instantly viral; traveling across the world faster than any marketing campaign and all for the cost of a phone call with the Caller ID blocked. The Internet has made it possible for a story that started with a phone call in Northern California in the morning to stretch across the globe with little or no effort. Apple is very smart and I’m sure this isn’t lost on them.

Which leads me back to my original point. Since the media shift in March from iPad speculation to iPhone 4G / HD speculation, Apple, the company of intense control and secrecy, seems to have turned into a bunch of bumbling Keystone Kops. First an ultra secret iPhone 4G prototype was lost in a bar in California and splashed all over the pages of Gizmodo, causing a media furor that gave us a first look at the new device. Then another 4G prototype appeared on an otherwise unknown Vietnamese web site which subsequently leaked an iPod touch with a 2 megapixel camera and the new MacBook. Now I’m not saying I know this is a brilliant piece of viral marketing but like my favorite story, the facts we know start to mirror a world we can only suppose exists. I’m of the opinion that this is all in fact a staged and managed campaign by Apple. Why would they risk that? Two immediate implications come to my mind.

First, they get to test market a final prototype iPhone without actually putting it out for public consumption. The iPhone 4G prototype gets “lost”, a gadget blog picks it up, and Apple gets to gauge the reaction to their prototype. Is the reaction giddy excitement? They hit the money and start mass producing it. Is the reaction sad disappointment? Adjust appropriately and move on.

Second, after the iPad release there was a bit of a malaise in the tech news industry in regards to Apple. You know how after something exciting happens you experience a bit of a let down? That’s what was happening with Apple products. What better way then to reinvigorate the buzz and hype Apple products live on then to drop some carefully orchestrated leaks into the media? In a couple of very well timed strokes we’re all out talking about Apple and the next generation iPhone again. I’m sure the machine would have started back up again eventually but the appearance of the prototypes short-circuited the system and got things rolling again.

Like my favorite book, this all may be a large work of fiction. I’m fully prepared to accept that. But if you bring all the facts together you also see that Apple has the talent, mystique, and sheer audacity to make such a move. It ensured people were talking about the next generation iPhone well ahead of its release and brought the iPhone 4G / HD into the mainstream consciousness as well. If David Letterman is doing Top Ten Lists about the new iPhone, you know its made it to the mainstream.

Yes, this may all be a large work of fiction but it’s incredibly intriguing to think it might not be. If it is true, this would be one of the most well orchestrated viral marketing campaigns in history. We may never know the truth but the speculation is an interesting exercise none the less.

What do you think? Could the recent leaks plaguing Apple actually be an orchestrated campaign by Apple itself? Are they manipulating the media for their own ends? Or are some cracks starting to form in Apple’s otherwise secretive demeanor? Should Apple be more open in their product development cycle to prevent leaks from happening? Let us know your thoughts.

]]> 1 After iPhone 4G Leak Now It’s iPod touch With 2MP Camera Wed, 19 May 2010 22:25:40 +0000 Read More]]> iPod touch 2MP camera

The Vietnamese website Tinhte (latest iPhone 4G leak fame) recently published images and video of the new iPod touch which reportedly supports a 2 megapixel camera.

Rumors about Apple’s next iPod touch supporting a camera have been circulating the web for quite a while and Apple will probably introduce the fourth gen iPod touch this Fall at their iPod event.

The new iPhone 4G will support Apple’s custom designed A4 processor and it seems very obvious for the new iPod touch to also run the same processor and take advantage of better performance and battery life.

Last month we reported a similar story where Apple’s next gen iPod touch prototype with camera was found listed on eBay. The device listed also had the same “DVT-1″ label which suggests that the device is an early prototype.

Besides the rear-facing camera the prototype looks exactly like the third gen iPod touch model.

iPod touch Camera

iPod touch With 2MP Camera

[Edgadget] ]]> 3 Apple’s Next Gen iPod touch Prototype With Camera on eBay Sun, 25 Apr 2010 12:12:27 +0000 Read More]]> iPod touch Camera 3G

The last couple of weeks certainly haven’t been stellar for Apple’s R&D department. First came the loss and retrieval of the next generation iPhone 4G compliments of Gray Powell. Now something just as intriguing showed up this weekend on eBay and subsequently disappeared. Remember those rumors of the third generation iPod Touch getting a camera? Remember how it was almost a lock and then on the day they were supposed to appear they were a no-show? Well it seems they were closer than even any of us know.

Several tech news outlets are reporting the mysterious appearance, and subsequent disappearance, of two prototype iPod Touches that were listed on the popular auction site. The prototypes carry the rumored cameras everyone expected last year and were running a development version of the iPhone OS. Labelled DVT-1 and DVT-2, the prototypes have the same finish and appearance of a third generation iPod Touch in every other way besides the rear-facing camera. While some may speculate these may be prototypes for an upcoming version, the consensus among the technorati is they are more likely iPod Touches that should have been versus ones that may come. Of course, if Apple has ironed out the design, usage, or supply line problems that caused the camera to be yanked in the first place, we might very well see camera-bearing Touches this summer.

Sadly, before I could get my Paypal account warmed up, they were yanked off of eBay almost as fast as they appeared. Whether this was a legitimate seller looking to unload something they thought they had title to or just someone shopping them to gadget sites like Gizmodo in a “private sale”, it looks like this tantalizing view is all we get for now. It offers one more view behind the sacred veil that covers Apple’s research and development processes. We would probably be astounded at the number and configurations of prototypes Apple tests in the run of product development. The gamut of rumors we hear in the year or two between product releases are only small glimpses of the prototype capabilities someone has seen. And of course it is somewhat in Apple’s best interests to keep these rumors coming in a steady trickle from Cupertino. Rumor builds interest and interest builds anticipation. How much product do you think Apple moves on curiosity alone?

It will be interesting to see the product line up that comes our way in June. There will be a new iPhone, I think Messers Powell and Denton have confirmed that for us adequately. I think this latest breach in the Reality Distortion Field proves we might also be looking for new camera-bearing iPod Touches as well.

What do you think about this latest leak? Would you upgrade to a camera-toting fourth generation iPod Touch? Is a camera just a cheap upgrade to make people buy new units? Leave us your thoughts in the comments section.

iPod touch Camera 4G iPod touch Camera 4G_3 iPod touch Camera [9to5Mac] ]]> 3