During Apple’s annual WWDC2012 conference, the company introduced the next generation of MacBook Pro. The new MacBook Pro features a retina display, the same type of screen currently found in the iPhone and the new iPad 3 as well as a new thinner design, faster processors and more hard drive space.

Apple recently released a television commercial called “Every Dimension” highlighting the design and screen of the Retina MacBook Pro. The ad shows a Retina MacBook Pro and fast forwards through a series of apps being used on the notebook. The ad then ends with a single line that reads:

The radical new MacBook Pro with Retina display. Innovation in every dimension.

Apple appears to have adopted a similar design for the commercial from the MacBook Air ad after its most recent redesign. The ad uses an all black background and centers the MacBook directly in the middle, and ends with a simple line that describes the product.

The ad aired on a number of channels in the United States, including the NBA Finals which is clearly Apple’s strategy for reaching a wide range of customers. The Retina MacBook Pro is currently available in the Apple Online Store and has a ship time of 3-4 weeks.

Apple Inc. (AAPL) MacBook Pro model has been around for quite some time now, serving as the perfect combo between a consumer and pro product, in accordance to the vision of late CEO and Chairman of Apple, Steve Jobs. AAPL introduced MacBook Pro in 2006, and replaced the Powerbook G4, launching the Cupertino company into a wave of success for many years to come.

In recent weeks, rumors have been floating around the web that suggest Apple is going to drastically redesign the MacBook Pro and introduce a design very similar to that of the MacBook Air.

On Monday, Ming-Chi Kuo with KGI Securities, predicted that Apple may discontinue the 17 inch MacBook Pro indefinitely. Kuo noted that declining shipments from Apple were the main cause of speculation. It is very likely that Apple may discontinue the high end Pro, possibly because of the high price tag, and the company’s obsession with making their products thinner and lighter.

Kuo has a solid track record, previously indicating the discontinuation of the 13.3 inch polycarbonate MacBook, which was phased out of Apple’s product line and educational offerings last July. Apple’s redesign of the MacBook Pro, and discontinuation of the 17 inch model shows Apple’s dedication to simplify their product lineup and keeping the original vision for their products, making them more portable without sacrificing usability.

{via AppleInsider}

Apple is holding a special ‘Back to the Mac’ keynote event today which will kick off at 10:00 AM PDT at Apple’s Town Hall building. We are expecting a sneak peek of Mac OS X 10.7 (rumored to be called Lion), iLife 11 and new MacBook Air (thinner & faster) to be introduced.

Mac OS X 10.7 is expected to have a much cleaner look and feature better integration with iOS devices. We will be bringing you the All-in-One live feed of the keynote.

Check you time zone below:

07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris
09:00PM – Moscow
02:00AM – Tokyo (October 21st)

You don’t need to refresh this page! Live updates will appear below:

UPDATE: We’ll be live here.

Apple on Wednesday confirmed that they will be providing live video stream of ‘Back to the Mac’ event. They previously provided live streaming of the special music event where Apple CEO announced the new lineup of iPods. Live video streaming of todays keynote will be accessible by anyone  using a Mac running Safari on Mac OSX version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The keynote event is scheduled to go live at 10:00 a.m. PDT on October 20, 2010.

Apple ® online broadcast of their event on October 20 using the HTTP Streaming Live from Apple at the forefront. The vision requires a Mac ® or Safari ® Mac OS ® X version 10.6 Snow Leopard ® or iPhone ® or iPod ® touch with IOS 3.0 or later, or iPad ™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at www.apple.com.

This transmission is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written permission from Apple. Please contact the Public Relations or ‘Investor Relations at Apple for any information.

Apple designed the Mac, the best personal computers in the world, along with OS X, iLife and iWork software professional. Apple is leading the digital music revolution with its iPod and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced the magical iPad that is defining the future of mobile devices and media in mobile computing.

The event has been widely discussed in the last few days and it is believed that Apple will announce the next version of Mac OS X 10.7 (called Lion?), introduce a faster and thinner MacBook Air and the ‘one more thing’ could be an announcement related to iPhone 4 availability on Verizon in early January.

We will be live blogging and bringing you the latest news, you can participate and share your comments during the announcements by visiting the liveblog post here.