The initial launch was criticized for low fill rate and only the big brands were included in the network. iAd aims to provide a very interactive experience for the customer to learn more about the advertised product. Apple has been successful in marketing their mobile ad network to a large number of brands which include Nissan, AT&T, Best Buy, Chanel and many more.

Apple recently addressed the low fill rate by opening the iAds network for iPhone developers and allowing them to advertise their iPhone/iPad apps using iAd. When a user taps an iAd for an iOS app it displays an app store like page with options to read app description, view screenshots and buying the app. If you click the buy option iAd will allow you to download the advertised app without exiting the app or game you were actually using.

This is a great way for iPhone developers to promote their apps. The fact the iAds don’t push you out of the app and provides an integrated experience would certainly help in greater adoption.

Have you noticed the new in-app downloads in the apps serving iAds? Let us know your thoughts or post more screenshots in the comments section below.

[iPodNN] ]]> https://touchreviews.net/apple-iad-in-app-downloads/feed/ 6 https://touchreviews.net/ios-4-apple-ipad-november/ https://touchreviews.net/ios-4-apple-ipad-november/#comments Tue, 29 Jun 2010 03:36:35 +0000 https://touchreviews.net/?p=7594 Read More]]> This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative.”

The report added that “some are weeks — perhaps months — away from having an iAd in the system.” It indicated “an agency exec with several iAds in the works,” as stating, “most advertisers won’t be there on July 1; there just isn’t enough time,” an issue Apple can partly be blamed for.

The report stated that Apple is taking care of “all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced.”

Apple selected July 1st for iAds release date, and “doesn’t necessarily coincide with the objectives of the marketers themselves,” the report said. Apple is telling marketers that the iPad won’t be on the iAd platform until November.

At WWDC earlier this month, Steve Jobs announced that a special build of iOS 4 would be released for iPad users later in the year, bringing support for iAd, as well as features ranging from multitasking and related background services to Home page Folders and a variety of new developer APIs.