iPhone, iPad Games, Apps, Reviews, News Thu, 16 Jul 2015 12:57:54 +0000 en-US hourly 1 Apple Airs Three Genius Mac TV Ads During Olympic Games Opening Ceremony Tue, 31 Jul 2012 17:14:47 +0000 Read More]]> Apple Mac Genius TV Ad

Apple often airs ads for its products during major award shows and sports events, and continued the tradition during the London 2012 Olympic Games opening ceremony by airing a series of 3 ads. However, these ads were not for the popular iPhone 4S, or the Siri personal assistant, but for Apple’s Genius Bar services.

The first ad, “Mayday” shows an Apple Genius aboard a plane, wearing his classic blue shirt when he gets approached by a frantic flight attendant who tells him that a passenger needs help editing an iMovie project. The Genius rushes over and helps the passenger in time for landing, and then runs over to another passenger who has trouble editing a keynote.

Following the release of “Mayday”, which aired at the beginning of the ceremony, Apple went ahead and aired “Labor Day”. In this ad, the Genius’ neighbor knocks on his door late at night to tell him that his wife has gone into labor, but veers off topic and begins to discuss iPhoto projects, Letterpress cards, and photo books. The Genius quickly describes some of the features of iPhoto and then says, “And we can talk about all of that, on the way to the hospital”.

At the end of the Olympic Game opening, Apple aired the third Genius Bar ad, called “Basically”. The ad showed the same Genius in the two previous ads standing at a food cart, when he is approached by a man who claims to have “basically” purchased a Mac.

The Genius begins to question the man and asks if his new “Mac” has iPhoto, iMovie, or Garageband and comes to realization that the computer he purchased was fake. Like all of the other Genius ads, Apple highlights some of the great features and applications only found on the Mac and ends the ad with the classic Apple logo, with the word “Mac” next to it.

These latest string of ads are very different than anything Apple has ever aired before, and does not focus on any specific feature. The ad instead focuses on the knowledge of the Mac and Apple services by Genius Bar employees.

{via Apple}

]]> 0 Apple Inc. (AAPL) New Barcelona Retail Store In Photos Fri, 27 Jul 2012 18:21:04 +0000 Read More]]>

We recently reported that Apple Inc. (AAPL) was opening their new Barcelona Retail Store on Saturday at 10:00AM. The wall outside of the Passeig de Gràcia store consists of Gaudi-influenced design, with iOS icons arranged to resemble the modernista style of the popular Catalan architect. On Thursday, Cult of Mac was given access to take photos of the interior of the Passeig de Gràcia store.

Although the initial photographs of the exterior hinted at a very artistic interior, it now appears that the design is unchanged from Apple’s other retail locations and uses the same typical stone, wood, and metal designs. This latest location in Barcelona has a grand three floor structure, consisting of a full fledged theatre, a range of product displays, as well as a large Genius Bar.

On the ground floor of the Barcelona Apple Store, about half of the available floor space is taken up with iPhone and iPad displays, spread across twelve tables in three rows. The other half of the floor is taken up by various models of MacBooks, with only a single table devoted to iMacs.

Higher up, the glass staircase leads to the Genius Bar, as well as an in-house theater.

In the basement is where Mac and iOS accessories are stored, which Apple retail employees are now hard at work filling the shelves.

Apple’s Passeig de Gràcia location is the company’s second store in Barcelona and eighth and most recent retail store in Spain and opens at 10:00AM on Saturday, July 28th.

{via MacRumors — Image Credit: Cult of Mac}

]]> 3 Apple Inc. (AAPL) Schedules Grand Reopening of SoHo Store in NYC Fri, 13 Jul 2012 17:41:08 +0000 Read More]]> soho

Apple Inc. (AAPL) opened up a new retail store in NYC late last year, the Grand Central Station store but in the process, put one of its oldest locations in New York for renovations, the famous SoHo Store. Apple’s SoHo store underwent a major reconstruction earlier this year, and is set to reopen this Saturday. The SoHo location is only one of the 6 retail stores that Apple operates in New York City and serves most, if not all of lower Manhattan.

AAPL sent out emails to past customers and customers subscribed to the company’s newsletter, telling them to come down to the SoHo store and celebrate the repening of the location in its original spot. The store, located on Prince Street was temporarily moved a few blocks over, in order for Apple to renovate and expand the store. The temporary location was also two floors, with product displays on the first floors as well as a full Genius Bar, however, lacked the massive amphitheater that the original location offered.

The amphitheater is often used for celebrity visits, product demonstrations, and staff briefings. Apple rescheduled many of the events and relocated them to other stores, but brought them back for the reopening of the permanent SoHo store. The first 3,000 customers to visit the store will receive a commemorative t-shirt, similar to Apple’s other grand openings. The store will open on Saturday, July 14th at 10AM ET.

]]> 0 Apple Reportedly Testing New Genuis Bar Design for Increased Capacity Fri, 06 Jul 2012 18:45:32 +0000 Read More]]>

Apple’s Retail Stores have been increasing in numbers all over the world and with millions of customers visiting each store, the company is devising new ways to organize and help each of them. Each retail store is expected to generate profit, and with Apple’s “open” format, the visitors who come in to check out Macs, iPods, and iPhones are the customers. According to a report from ifoAppleStore, Apple is testing out a new layout for the Genius Bar to create more space and allow one genius to help more customers at the same time. The Genius’ would use iPads to access records and set up customers as opposed to the MacBooks that bolted onto the bar. An image of the new Genius Bar shows a 10 foot long counter with stools on both sides and is now moved 15 inches from the rear wall of the store.

According to the report, this is done to allow the employees to move to either side of the table. As a result, Genius’ can now likely switch customers easily, and in any situation can move them to another section of the table if necessary. Cables and electronics set up for the Bar are visible below the table, and drawers for the equipment and replacement supplies are still located in the rear wall. The drawers are part of the wall, as they are now and stay out of the way, until a product needs to be taken out. With this new design, Apple will now be removing the popular kids section and will enlarge and revamp many stores to accommodate space.

Earlier this year, Apple replaced the iMacs in the Kids section with the iPad, and will likely now move the entire kids section near the iPad tables. The Bar, turned 90 degrees, allows smaller stores, in malls and other locations to accommodate, more tables and more product displays. The new redesign fits in nicely with Apple’s push to make their stores more mobile and efficient. In the past, Apple set up employees with iPods and iPads for ringing up sales, replaced glass information cards with iPads, and created personal setup tables for helping a customer and getting them out of the store in as little time as possible.

{Via ifoAppleStore}

]]> 0 Apple Retail Employees to Receive Raises Up to 25% Tue, 26 Jun 2012 06:18:34 +0000 Read More]]>

Apple has long been scrutinized by the press and the public for the way the company handled employee wages and the manufacturing process of their products. The most recent, a report from the NYTimes criticized Apple for the low wages that their retail store employees received. However, earlier in the week, a report from Business Insider revealed that Apple may be gearing up to give their employees a $4 per hour raise in their wages.

Other news reports, including one from Dow Jones Newswires suggests that the wage increase will be much bigger, about 25% of the hourly rate, which according to the report, is anywhere from $9 to $15 for the sales staff. Geniuses at Retail Stores earn up to $30 per hour and would benefit greatly from the 25% wage increase.

Employees began learning of the raises in face-to-face meetings with managers last week, according to three Apple employees in various regions across the U.S. The raises, which are based on performance, will begin appearing in paychecks around the middle of July, two of these people said. […]

Apple has not formally announced any plans to raise wages, however, credible reports and severe criticism in the last several weeks may lead the company to give workers a bump in pay. A 25% wage increase is great for retail store employees who feel they are underappreciated, and alongside health benefits, major product discounts, and stock options, definitely puts Apple’s Retail Store jobs far above other retail chains.

{via MacRumors}

]]> 0 Apple Retail Stores Replace iMac with the new iPad in Kids Section Mon, 30 Apr 2012 18:30:57 +0000 Read More]]>

Apple has replaced the popular iMacs at the kids section of the Apple Store with iPads. First noticed by iMore, Apple appears to be taking a more compelling approach to drawing in kids and essentially starting them off with a product that a number of children are familiar with.

Apple Stores have been using iMacs in the kids section for quite some time now, loaded up the screens with kid friendly applications and games. Apple’s strategy behind replacing the iMacs is an excellent way for the company to appeal to a younger generation and build relationships with their future customers.

Apple has also replaced the display cards next to products with iPads, as well as the Macbook Pros at the Genius Bar previously, the kids section being the latest change. Apple may also look into replacing the Genius Bar registration computers with iPads.

The iPad is no doubt the future of Apple’s line-up and will be leading Apple into a whole new era of portable computing. The iPad is slowly becoming a bigger part of the daily operations of Apple’s retail stores.

]]> 3 Apple Responds to Complaints of New iPad 3 Overheating Mon, 26 Mar 2012 17:57:08 +0000 Read More]]>

Many users of the New iPad 3 have complained that their new device often overheats after long usage. The iPad 3 heating up is expected by some to be a result of the higher resolution display and the faster processor. Although some users have reported only a small amount of heat, others have reported that they could not hold their devices due to the overheating.

Apple responded via The Loop, to the issue, saying:

The new iPad delivers a stunning Retina display, A5X chip, support for 4G LTE plus 10 hours of battery life, all while operating well within our thermal specifications,” Apple representative Trudy Muller, told The Loop. “If customers have any concerns they should contact AppleCare.

Users of the New iPad 3 typically have 30-60 days to return the iPad if they are not satisfied with it and also have the option of taking their new device to the Genius bar for replacement at any of Apple’s retail locations.

In addition to overheating customers have also noticed that the new iPad takes longer to charge. This is due to the fact that Apple increased the size of the battery to give same 10 hour battery life on single charge.

Has your iPad been overheating? Are you going to get a replacement? Share your experience with us in the comments below.

]]> 9 iTunes 9.0.3 Update Now Available | Software Update Mon, 01 Feb 2010 22:49:58 +0000 Read More]]> iTunes 9-0-3 update

iTunes 9.0.3 update is now available for download so hit the update option and check out what’s new!


iTunes 9.0.3 provides a number of important bug fixes, including:

• iTunes no longer ignores your “Remember password for purchases” setting.

• Addresses problems with syncing some Smart Playlists and Podcasts with iPod.

• Resolves a problem recognizing when iPod is connected.

• Addresses issues that affect stability and performance.

iTunes 9 comes with many new features and improvements, including:

• An improved look and feel, including a new Column Browser for easily browsing your artists or albums, movies, TV shows, and more.

• iTunes Store has a brand new look, with improved navigation for quick and easy exploration.

• iTunes LP and iTunes Extras create unique experiences that feature exclusive interviews, videos, photos, and more — available with select album and movie purchases on the iTunes Store.

• Home Sharing helps you manage your family’s iTunes collection between computers in your home. iTunes can automatically transfer new purchases, or you can choose just the items you want.

• Genius Mixes are created for you by iTunes and play songs from your library that go great together.

• iPod and iPhone syncing now allows you to organize your iPhone and iPod touch home screens directly in iTunes. Syncing is now also more flexible, allowing you to sync individual artists, genres, or TV show and Podcast episodes.

• iTunes U items are now organized into their own section in your iTunes library.

• Sync with iPod nano (5th generation), iPod classic (Fall 2009), and iPod touch (Fall 2009).

• iTunes 9 also includes many other improvements, such as HE-AAC encoding and playback, more flexibility with Smart Playlists rules, simpler organization of your media files inside an iTunes Media folder, and more.

Image Credit
]]> 1 Curing iPhone Apps Overload Sat, 30 Jan 2010 13:42:41 +0000 Read More]]> iphone-apps-ipad

I read an interesting article yesterday in the New York Times. The main crux of it was that despite over 140,000 apps in the App Store, the majority of iPhone users generally stick to 5 or 10 applications they like. They equate it to cable TV subscribers who have hundreds of channel choices and end up watching the same line up.

Although the Times article tended to draw the conclusion that the phenomenon revolved around people’s tendency to stick with what they know, I would also suggest another element at work. It’s long been known that discovery is one of the shortcomings of the App Store. Despite many of the efforts to improve the situation, finding applications can sometimes be a hit and miss operation. The number of iPhone recommendation applications is a testament to that. So how could discovery be improved? I would suggest two ways.

The first would be to create discovery categories that aren’t based on either downloads or earnings. The Top 25 category is merely based on popularity (downloads) and I haven’t ever really figured out the demographics for the Featured categories. The addition of Genius capabilities was a good start but personally Genius doesn’t seem very . . . smart . . . to me. If Apple could figure out a way to suggest applications to me based on an aggregate of what I own versus just a one-to-one comparison, that would be a good enhancement. Showing an intersection between popular apps and the categories I own would be interesting too.

The second would be to add a social element to the feedback system. Currently the five star rating system is notorious for its ability to be gamed. Since anyone can leave a rating for any application it should come as little surprise that a less than reputable developer might do a little astroturfing for their own application. Instead of a five star feedback system I would suggest more of a Digg-style interface. Applications could be “dug” up and down much like items are on that popular web site. One of the best things about Digg is its ability to expose otherwise unknown items around the web. If the same could be done for apps, it would surface and expose many more of the wonderful apps that would otherwise languish in obscurity.

The App Store is one of the major reasons the iPhone is winning the smartphone wars. Its also one of its bigger weaknesses. With the number of apps set to explode again with the introduction of the iPad, it’s time for Apple to shepherd discovery and recommendation from its infancy to adulthood.

What do you think? How could Apple improve the application discovery and recommendation process? Should they be content to leave it to third party apps or should they take the lead? Leave us a comment below.

By: Erin Peterson

Image Credit
]]> 3