Apple Files for ‘iTunes Live’ Trademark


Earlier this week Apple filed for trademark for ‘iTunesLive’. At this stage it is not clear how Apple intends to use it but it is possible it could be a sign that more live music is coming to the iTunes store.

According to Patently Apple the United States Patent and Trademark Office (USPTO) recently published Apple’s trademark filing for ‘iTunes Live”. This trademark falls under two international classes:

  • International Class 035: Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content
  • International Class 041: Entertainment services, namely, arranging and conducting of concerts and live musical performances

Again it is still not clear from those details, what it is that Apple have in mind. The availablity of live performances and concerts though is certainly possible. Apple already have had live in-store concerts around the world in London, New York, Tokyo, Sydney, Montreal and Munich. It is therefore possible Apple is preparing to take this a step further.

Another speculation reported by Slashgear was that it could be ‘Live Connected’ Cloud Jukebox Style System.

A mobile service that could in-effect funnel a huge database of media from a central repository to any of Apple’s wireless-connected devices would certainly be a compelling option for those with more songs than space on their iPad or iPhone, and Apple seldom leave a successful niche satisfied solely by third-party app vendors. Integration with Apple’s own servers, meanwhile, would present a way for them to further monetize Genius predictions.

All this speculation could still lead to nothing but it definitely looks promising that Apple will provide the consumer with more live content in the very near future.

What are your thoughts on Apple’s iTunes Live trademark? Let us know in the comments section below.

2 Comments on “Apple Files for ‘iTunes Live’ Trademark”

  1. Mark Hustwayte

    A Cloud Jukebox sounds like a great idea – a less than great idea is the name itself – iTunes LIVE??? …. Stevie must have been up all night dreaming that one up! It goes to show though that with enough cash and determination you can probably just buy distinctiveness when it comes to trademarks. iTunes is LIVE but are trademarks now DEAD?

  2. Trademarkian

    It not only looks like Apple wants to corner the live feed music market but also its other related market shares, which is why Apple has recently changed its orientation of content of its iTunes kit towards more interactive media content targeted mainly towards the Apple TV market viewers as reported by Apple Insider. Not only this, Apple has also filed a new trademark application for the mark TUNEKIT – serial number 85031150

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