OS X Mountain Lion Accounts for 3% of Total Mac Traffic
On Friday, AllThingsD reported on new statistics about the widespread use of Apple’s newest OS X update, Mountain Lion. The report mentioned that roughly 48 hours after the public release of OS X Mountain Lion, about 3% of total web traffic is coming from the latest Mac software.
Analytics firm Chitika conducted the research to come to this conclusion, estimating that Mountain Lion’s web traffic percentage increased from 0.25% before the public launch. This was likely the developer previews of Mountain Lion running prior to the release.
Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours,” Chitika said. “Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.
It is unclear exactly how this compares to last years installation figures, which brought in one million downloads of OS X Lion on the first day of release.
With Retina Macbook Pro sales still increasing steadily and the company’s Up to Date program running, many users are either buying the MacBooks with Mountain Lion preinstalled or getting the update for free. OS X Mountain Lion brings key features to the desktop platform and blurs the lines between its mobile counterpart, iOS. Features such as Notes, Reminders, Notification Center, iCloud, and Dictation make OS X very similar to iOS.