PR’s a wonderful thing, especially if you’re a local band wanting some free publicity. What’s the best way to get free publicity? Well, getting half the world’s top tech blogs to post about you works, and that’s what Atomic Tom managed to do with a supposedly impromptu performance aboard a New York train. The tech angle? How about the whole thing being done using just iPhones?
So here’s the story. Atomic Tom ‘had their equipment stolen’ and decided to give an ‘impromptu’ performance while sat on a train in New York City. The apostrophes are there to denote something I don;t believe for one second, by the way.
According to the video that just happened to be recorded and uploaded to the band’s official YouTube account, the band-members whipped out their iPhones and proceeded to do their stuff. 231k YouTube views later (the video only went viral yesterday!) and there’s your publicity.
Now I know I might seem a little down on the whole thing, but it’s really quite clever and shows a savvy use of social media to boot. More importantly, they’re using friction’ iPhones, which obviously makes the whole charade infinitely more cool.
How long before Apple turns this into a TV ad?