According to a report from AppleInsider, Apple is contacting developers through the iTunes Connect program, requesting that they localize their applications. This means that developers will update their apps with multiple languages and will also market applications and books as localized. By localizing apps, developers will be able to reach a number of different regions, because all text, titles and descriptions will be molded to each area.
In the letter to iTunes Connect members, Apple noted that the App Store and Mac App Store are available in 155 countries with support for 40 languages, saying that “it has never been more important to localize your app and marketing material.
Alongside the request to developers to localize their applications, Apple also released a Chinese Support Communities forum, which allows users to provide support to other Apple users through their native tongues. This would allow for customers to feel comfortable using the product, especially if they are receiving assistance that is tailored to their needs. Until the release of this forum, most Chinese users and users from other countries around the world would have to refer to the English forums for help.
Apple CEO Tim Cook has noted in the past that China is a major growth opportunity for Apple and the company has posted an increase of over 67 percent in revenue in the country. Recently, Apple has been dealing with customer complaints about the company’s warranty policies, prompting their Senior VP of Operations Jeff Williams to go to deal with the public relations issues. Apple is consistently trying to increase support for its Chinese users as the company realizes that the region is a key part of their revenue models.