During Apple’s media event in San Jose this past Tuesday, the company announced a new 13 inch MacBook Pro with Retina Display. Alongside the arrival of the Retina Display, Apple has also eliminated the optical drive and slimmed down the device, also including flash storage instead of a traditional hard drive.
On Wednesday, Apple posted the first television ad for the device, called “Colors” on the company website as well as the company’s YouTube account. The ad was originally shown off during the Apple media event, and showed off some of the apps that can be run on the device, including Mail, Final Cut Pro, Aperture, and iTunes. The ad begins with a hand moving quickly through the apps, and working on different projects. The narrator then reads:
Introducing the new 13″ MacBook Pro.
With the stunning Retina display.
For the pro in all of us.