On Tuesday, Apple Inc. (AAPL) issued a press release, announcing that the 3rd generation iPad would be launching in China on July 20th.
In China the new iPad will be available through the Apple Online Store (www.apple.com), select Apple Authorized Resellers and by reservation from Apple retail stores. Reservation requests will be accepted daily from 9 a.m. to 12 p.m. beginning Thursday, July 19 for pick up the following day. Additionally, iPad 2 is available at a more affordable price starting at just $399 (US).
AAPL recently settled a dispute over the “iPad” trademark in China and was likely holding the release until the issue was resolved. The settlement was worth $60 million and gave Apple the rights to use the name. Although China is one the last countries to receive the new iPad 3, the introduction is a smart move by Apple and will positively affect their international revenue.
It should take only a week or two for China’s national trademark authority to transfer the iPad trademark for China to Apple, added Mr. Xie, of the Grandall Legal Group in Shenzhen.
China and other parts of Asia are a large part of Apple’s quarterly revenue and has become a crucial business strategy for the Cupertino, Calif. based company. Apple launched the new iPad earlier this year, in March, with an updated A5X chip, Retina Display, and a 5 megapixel iSight camera.