On Thursday, Apple aired a new ad for their widely popular 4th Gen iPod touch and highlighted multiple features of the device including Twitter integration and Game Center. With Game Center, the iPod touch is advertised as a gaming device and has been proven to outsell Nintendo in the portable gaming market.
The new ad, dubbed “Share the fun” shows a number of youngsters enjoying features of iOS 5, including iMessage among others and plays an upbeat song (Tongue Tied by Grouplove) which goes really well with the overall theme of the advertisement. Apple did not launch an all new 5th gen iPod touch this year, as they have done in past years, instead added a white version of the 4th generation device to the iPod touch family.
The new ad rarely shows the older black device, only the white version and is airing on every major channel in the United States. Apple aired the TV ad on Thanksgiving day, one day prior to Black Friday, a day of major sales on retail products. As Apple looks forward to the holiday season, it is showing customers that the iPod touch is a great option as a Christmas present.