Earlier today, Amazon launched an entirely new service that they had been working on, a web based iPad Kindle Reader called “Kindle Cloud Reader”. This new service allows users to utilize their Chrome or Safari browsers to access their Kindle eBooks. The Cloud Reader also supports the iPad version of Safari and successfully bypasses Apple’s subscription rules for apps.
Amazon can now implement any promotional feature for any book that they wish, without any regards to Apple’s rules, all the while earning 100% of revenue and still drawing on Apple customers. TechCrunch noted that the new feature is already up an running at http://read.amazon.com and that the feature is better than expected.
The iPad version is especially good because the store is fully optimized for the device. And you can easily switch back and forth between the store and your own library. It feels like a native app, but it’s not.
Apple has been receiving a lot of criticism about their new subscription rules, and companies are moving to entirely web based operations in order to sidestep Apple and retain all of their revenue.
Amazon recently complied with Apple’s rules by removing the Kindle Store button from their native application but with the new web-based solution the company work on its own terms without requiring any approval.
Have you used the new cloud-based reader? Do you still prefer the native app? Let us know what you think in the comments below.