‘Spring forward’ banners have been put up at Yerba Buena Center for the Arts ahead of todays media event. The banners show the same Apple logo that was sent in the invite. Some onlookers also noticed an additional temporary building being constructed which is believed to be Apple Watch demo area. The temporary structure was seen guarded by security staff at all times.

Apple is expected to announce Apple Watch launch date for the U.S. alongside a few other chosen countries. We know that the Sport model will cost $349 however, the price for the Apple Watch and Apple Watch Edition has been unknown all this while. According to John Gruber of Daring Fireball here’s what the Apple Watch pricing could be:

Apple Watch Sport (all colors, with Sport Band): $349/399
Apple Watch, steel, Sport Band: $749/799
Apple Watch, steel, Classic Buckle: $849/899
Apple Watch, steel, Milanese Loop: $949/999
Apple Watch, steel, Modern Buckle (38mm only): $1199
Apple Watch, steel, Leather Loop (42mm only): $1299
Apple Watch, steel, Link Bracelet: $1499/1599
Apple Watch, space black steel, Link Bracelet: $1899/1999
Apple Watch Edition, Sport Band: $7499/7999
Apple Watch Edition, Modern Buckle (38mm only): $9999
Apple Watch Edition, Classic Buckle (42mm only): $10,999

According to another rumour Apple’s new SVP of Retail and Online sales Angela Ahrendts and SVP of Design Jony Ive collaborated to transform Apple retail stores to create new shopping experience for customers coming in to buy the company’s first wearable device. It is possible that Ahrendts makes her first appearance on stage to talk about the state of Apple retail.

Visit Apple’s website to live stream the media event. What are your expectations from today’s event? Do you think Apple will announce the Retina MacBook Air or new Apple TV? Let us know what you think in the comments below.

A photo posted by Dieter Bohn (@backlon) on Mar 9, 2015 at 7:46am PDT

Apple’s WWDC 2013 keynote event will kick off on June 10 where the company is expected to preview OS X 10.9, iOS 7 and now according to a new report we may also see next gen MacBook Pro models. The company in the recent years has used WWDC as a platform to showcase the latest advancements in its software and has made efforts to schedule hardware announcement events separately.

KGI Securities analyst Ming-Chi Kuo in his report about Apple’s WWDC 2013 mentions that the company will introduce new models of MacBook Pro and MacBook Air that will be based on Intel’s latest Haswell processors. Kuo also believes that Apple will continue to offer non-Retina MacBook Pro models which is contrary to the claims made earlier.

Contrary to our previous projection, we now think Apple will continue to make the MacBook Pro alongside the MacBook Air and Retina MacBook Pro because the 13” MacBook Pro remains the most popular product in the MacBook line. Also, there is still demand in emerging markets, where Internet penetration isn’t advanced, for optical disk drives.

Kuo is his predictions for WWDC 2013 notes that updated non-Retina MacBook Pro models could ship “very soon” after WWDC but, the new Retina-MacBook Pro models may ship at a later date.

MacBook Air lineup is also expected to be refreshed however, the analyst believes that we may not see a Retina MacBook Air just yet and cites “cost, thickness and production concerns” as the top issues.

{via MacRumors}