During the launch event the watch was showcased to the conference attendees however, it was programmed to play a looping video. Over the last five months Apple has strategically partnered with premium media outlets to talk about the upcoming Apple Watch.

Apple Watch will be available in three collections, Apple Watch Sport, Apple Watch and Apple Watch Edition. The company  over the past few months has focused on high fashion media outlets and events to promote its upcoming watch. In September,  Apple teamed up with Parisian fashion boutique Colette to showcase the watch at the retailer’s gallery at Rue Saint-Honoré in Paris. Popular fashion and lifestyle magazine Vogue, featured model Liu Wen wearing the Apple Watch for the cover page of Vogue China.

Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it’s on our wishlist.

Apple now wants to turn focus to fitness capabilities of its watch as Self Magazine features model Candice Swanepoel wearing the Apple Watch Sport on the cover page of the magazine. The magazine also covers details about the devices’ ability to track heart rate and use GPS & WiFi sensors to offer a whole range of fitness and health features.

Apple Watch released date is expected to be sometime in April. Are you excited about the new device from Apple? What do you think about Apple’s marketing strategies for the watch? Let us know in the comments below.

It seems that Apple has had many of these kinds of services on hold as it struggles to keep manageable the sometimes unstable tower of new technology and services it is pushing out every few months.

Most recently Apple has relaxed a lot of its App Store guidelines, and opened up the App Store review guidelines for all the world to comment on. Not to mention adding an App Store Review Board, for app Rejection Appeals. Apple seems to have even relaxed restrictions for Flash on iDevices.

Apple ticked off yet another job on their “todo” yesterday with the release of a unified iOS Beta for iPhone, iPod Touch and iPad: iOS 4.2. And even added yet more new, and compelling features like AirPrint to it’s mobile OS.

And following on from that it is being reported by various newspapers that they are in talks with Apple to produce iPad app versions of their publications targeted at subscribers. Apple is expected to take 30% of these subscription model packages as its cut, and a further 40% from iAd Revenue germinated from those publications.

It occurs to me that AirPrint is a rather timely OS feature. Because if we all get newspapers on our devices we can print copies out to read, or to give to friends! I wonder if anyone has thought of that? It also occurs to me that using “Air” in any iOS apps or Apple related products could be difficult in future. But I digress..

One big bone of contention between magazines, newspapers and Apple has always been the rules around collecting user data. User data is the holy grail of any kind of targeted, ad laden media. As we all know! The rub there is that Apple has insisted on allowing users to opt out of this kind of data harvesting if they like. Chalk one up for us, the consumer, there.

Perhaps one day you’ll be reading me writing for Touch Reviews, on an iPad!

Are you interested in newspapers and magazines being delivered to your iPad, rather than your doorstep? What would you pay for this kind of product? Have your say in the comments…