Apple has announced that Burberry CEO, Angela Ahrendts, will join the company as senior vice president of retail and online stores. The new position has been created for Ahrendts who will report directly to CEO Tim Cook.

Burberry and Apple had recently partnered together to capture Spring / Summer 2014 runway show using the new iPhone 5s. Burberry showcased beautiful photos and slo-mo videos that were captured using only the new iPhone 5s. Both companies share the same passion for design and conveying a sense of emotion attached to its products.

After the departure of Ron Johnson, Apple struggled to fill the position of the next retail head. Cook later hired John Browett who was then the CEO of Dixons. However, in less than a year he was fired as he didn’t seem to fit in the Apple culture.

Burberry is an iconic British brand known for its luxurious fashion products. A quick look at their online stores suggest that the high end luxury brand believes in simplicity, innovation in product design and engaging customers in digital marketing.

Disciplined execution, constant evolution and balance across channels, regions and products underpin the management of the business.

Innovative product design, digital marketing initiatives and dynamic retail strategies drive consistent performance.

Ahrendts will join Apple next year, in spring. Prior to Burberry, she worked for Liz Claiborne Inc. as executive vice president and earlier in her career she served as president of Donna Karan International.

Apple CEO, Tim Cook, commented, “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Christopher Bailey, chief creative officer at Burberry will replace Ahrendts. It will be interesting to see how Ahrendts takes over Apple’s online and physical retail stores as the new head in 2014.