‘Spring forward’ banners have been put up at Yerba Buena Center for the Arts ahead of todays media event. The banners show the same Apple logo that was sent in the invite. Some onlookers also noticed an additional temporary building being constructed which is believed to be Apple Watch demo area. The temporary structure was seen guarded by security staff at all times.

Apple is expected to announce Apple Watch launch date for the U.S. alongside a few other chosen countries. We know that the Sport model will cost $349 however, the price for the Apple Watch and Apple Watch Edition has been unknown all this while. According to John Gruber of Daring Fireball here’s what the Apple Watch pricing could be:

Apple Watch Sport (all colors, with Sport Band): $349/399
Apple Watch, steel, Sport Band: $749/799
Apple Watch, steel, Classic Buckle: $849/899
Apple Watch, steel, Milanese Loop: $949/999
Apple Watch, steel, Modern Buckle (38mm only): $1199
Apple Watch, steel, Leather Loop (42mm only): $1299
Apple Watch, steel, Link Bracelet: $1499/1599
Apple Watch, space black steel, Link Bracelet: $1899/1999
Apple Watch Edition, Sport Band: $7499/7999
Apple Watch Edition, Modern Buckle (38mm only): $9999
Apple Watch Edition, Classic Buckle (42mm only): $10,999

According to another rumour Apple’s new SVP of Retail and Online sales Angela Ahrendts and SVP of Design Jony Ive collaborated to transform Apple retail stores to create new shopping experience for customers coming in to buy the company’s first wearable device. It is possible that Ahrendts makes her first appearance on stage to talk about the state of Apple retail.

Visit Apple’s website to live stream the media event. What are your expectations from today’s event? Do you think Apple will announce the Retina MacBook Air or new Apple TV? Let us know what you think in the comments below.

A photo posted by Dieter Bohn (@backlon) on Mar 9, 2015 at 7:46am PDT

Apple is providing a live stream of the special event. The event will go live at 10 a.m. PDT on March 9. Live streaming video requires Safari on OS X or iOS. Streaming via Apple TV requires second- or third-generation Apple TV.

It is widely expected that Apple will announce the release date of Apple Watch and share more details about the upcoming wearable device. Apple’s CEO, Tim Cook, has already hinted at April launch of the device however, we will get to know the exact launch date during the event.

Apple is also expected to showcase third-party apps developed for the Apple Watch, provide information on battery life and other features which weren’t showcased during the iPhone 6 event last year. Most importantly the event will finally end the suspense over Apple Watch and Apple Watch Edition pricing. So far all we know is that Apple Watch Sport will be priced at $349.

Apple Watch has been a topic of much discussion since its official announcement last year. Apple has worked closely with high-fashion media outlets such as the Vogue magazine to feature the upcoming Apple wearable device.

Are you excited about the Apple Watch event? Let us know what you think in the comments below.

During the launch event the watch was showcased to the conference attendees however, it was programmed to play a looping video. Over the last five months Apple has strategically partnered with premium media outlets to talk about the upcoming Apple Watch.

Apple Watch will be available in three collections, Apple Watch Sport, Apple Watch and Apple Watch Edition. The company  over the past few months has focused on high fashion media outlets and events to promote its upcoming watch. In September,  Apple teamed up with Parisian fashion boutique Colette to showcase the watch at the retailer’s gallery at Rue Saint-Honoré in Paris. Popular fashion and lifestyle magazine Vogue, featured model Liu Wen wearing the Apple Watch for the cover page of Vogue China.

Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it’s on our wishlist.

Apple now wants to turn focus to fitness capabilities of its watch as Self Magazine features model Candice Swanepoel wearing the Apple Watch Sport on the cover page of the magazine. The magazine also covers details about the devices’ ability to track heart rate and use GPS & WiFi sensors to offer a whole range of fitness and health features.

Apple Watch released date is expected to be sometime in April. Are you excited about the new device from Apple? What do you think about Apple’s marketing strategies for the watch? Let us know in the comments below.

According to a new report published by WSJ, it is believed that almost half of the 5 million units will be the entry-level Apple Watch Sports model and one-third of production will account for the mid-tier Apple Watch model.

The high-end Apple Watch Edition model that features 18-karat gold casing will be available in very limited supply initially however, the company is expected to ramp up production to about one million units every month in the second quarter.

Apple Watch Sports model will be priced at $349 however, price of other two models hasn’t been revealed yet. Apple Watch Edition is expected to be priced around $5000 or more. There have been rumours about Jony Ive and Angela Ahrendts working together to redesign Apple retail stores to showcase the Edition model.

I believe it is unprecedented in the watch industry for a luxury model to be assembled in China.

John Gruber of Daring Fireball earlier today published his thoughts on Apple Watch Edition model being assembled in China and said, “I have wondered, idly, whether Apple might assemble the Edition models in the U.S., like they do with Mac Pros, to further their prestige.” However, in order to manage the scale of one million units China may be the only option Apple has.

Apple Watch will be the first new product category that the company launched since the iPad in 2010. Apple sold about 7.5 million iPads in the first six months of its availability and it will be interesting to see if Apple Watch launch will be a blockbuster of Apple.