Taylor Swift on her tumblr blog posted details about why she wouldn’t let Apple stream her latest album 1989 on Apple Music. She had many words to praise Apple for “innovation and pushing the right boundaries” however, she clearly termed Apple Music’s policy of non-payment during trial period as “unfair”.

This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.

To Apple, Love Taylor http://t.co/GN9jiRkqlj

— Taylor Swift (@taylorswift13) June 21, 2015

It didn’t take much time for Eddy Cue, Apple’s SVP of Internet Services, to reply to Taylor’s tweet:

Apple will always make sure that artist are paid #iTunes #AppleMusic

— Eddy Cue (@cue) June 22, 2015

#AppleMusic will pay artist for streaming, even during customer’s free trial period

— Eddy Cue (@cue) June 22, 2015

#AppleMusic will pay artist for streaming, even during customer’s free trial period

— Eddy Cue (@cue) June 22, 2015

We hear you @taylorswift13 and indie artists. Love, Apple

— Eddy Cue (@cue) June 22, 2015

Apple announced the change in policy on Twitter regarding Apple Music payments to artists and record labels during the free-trial period. The company has now decided to pay music owners per stream during the free-trail.

On one hand this move is being praised by everyone in the music industry while on the other, it raises questions about Apple’s ability to negotiate better deals with content providers in the future.

I am elated and relieved. Thank you for your words of support today. They listened to us.

— Taylor Swift (@taylorswift13) June 22, 2015

Now, that Apple will pay every artist during the free-trial we can expect the collection of music available at the launch of Apple Music to improve drastically.

What do you think about Apple’s change of policy? Let us know what you think in the comments below.

The Beggars Group, one of the largest independent group labels in Europe has published their thoughts on its official blog. The group says that have not come to an agreement with the new service. The group is concerned about artists losing remuneration during the three-month period and doesn’t see any reason for artists to be impacted by “Apple’s customer acquisition costs”.

According to a report published by The Telegraph, chairman of industry lobby group UK Music, Andy Heath told the publication that no independent British label has agreed to allow Apple Music to stream their music during the free trial.

The labels fear loss of revenue from competing services like Spotify as users try out Apple’s new service. Even though Apple will be paying higher revenue share than the industry standard it hasn’t worked out as a compelling factor for record labels who work on tight margins to offer free music during the trial.

It’s not just record labels and independent artists who’ve shared mixed reactions to Apple Music. Taylor Swift’s album 1989 will not be available for streaming on Apple Music just like Spotify. However, Taylor Swift’s other albums released in the past will be available for streaming.

Apple is still negotiating terms with record labels and independent artists. The new service aims to allow users to discover new music, get curated playlists created by humans and connect with their favourite artists.

Apple helped save the music industry from the issue of music piracy by introducing iTunes. Now, the company is on a mission to catch-on the next big trend in the music industry – streaming.

It will be interesting to see if Apple is able to crack deals with these record labels and artists before the official launch of Apple Music on June 30.