Apple has launched its annual ‘Back to School’ promotion which offers educational discount to qualifying customers. This years promotion offers up to $100 store gift card when purchasing a Mac and $50 on iPhone / iPad purchase.

The App Store gift card can be used to download music, books, apps and games from Apple’s App Store, Mac App Store, iTunes Store, and iBookstore. This is the first time the company is offering the back to school promo on iPhone, previously the offer was made available only on Mac purchase.

Apple has moved away from giving a free iPod touch in 2010 during the back to school promotion and since the last few years has been giving store gift cards instead. The company now offers all of its software from the digital store on the Mac and these gift cards will introduce new Mac owners to the Mac App Store and encourage them to explore the huge collection of software.

The Back to School promo coincides perfectly with the recent launch of the new MacBook Air lineup with faster processor and all-day 12 hour battery life. Students who had been waiting to purchase the new MacBook Air can now get the latest MacBook with student discount and even get a free copy of OS X Mavericks when it launches later this fall.

What do you think about Apple’s back to school promotion? Will you be buying a new Mac this summer? Let us know in the comments below.

Apple’s App Store is about to hit yet another milestone as the company has updated its website with a countdown to 50 billion downloads. Apple will also be giving away US$ 10,000 App Store Gift Card to the user who downloads the 50 billionth app. The next 50 users who download apps from the App Store could win $500 App Store Gift Cards.

No purchase is necessary in order to be a part of this giveaway. All users in supported countries are automatically entered as they download free or paid apps. Additionally, you can also visit the official promotion page here to fill out a form (limited to 25 entries per person per day) and enter the giveaway.

In January this year Apple announced the App Store had crossed 40 billion downloads and has added another 10 billion in just under 5 months.

The App Store today offers some of the best apps and games created for smartphones and tablets. It changed the way people thought about apps on a mobile device and continues to revolutionise what we can accomplish with them.

Even as the App Store is about to hit 50 billion downloads it’s worth remembering that Steve Jobs was opposed to the idea of having third party apps on the App Store as he was concerned “his team did not have the bandwidth to figure out all the complexities that would be involved in policing third-party app developers.”

Today Apple continues to dominate the mobile app market with high quality of apps available in the App Store and the amount of revenue developers generate from it.

Apple has posted a new page on their website, counting down to a total of 25 billion App Store downloads since its introduction in 2008 with iOS 2. The user who downloads the 25 billionth app or who submits an entry form during that time will win a $10,000 Apple Gift Card which can be applied to any of Apple’s online media, including the App Store, iBookstore, and iTunes Store.

As of today, nearly 25 billion apps have been downloaded worldwide. Which is almost as amazing as the apps themselves. So we want to say thanks. Download the 25 billionth app, and you could win a US$10,000 App Store Gift Card. Just visit the App Store and download your best app yet.

The winner must download the app after the 24,999,999,999th app download or submit the form, whichever comes first and will later be announced on the web page if they are the winner. Apple has done such promotions in the past, including ten billion App Store downloads taking place just over a year ago and another one for ten billion iTunes Music Store downloads, as well as one billion song and app marks and at the 100 million song milestone.

Apple changed the prize to a $10,000 gift card last year after giving away big time prizes including Macbook Pros, iPhones, and iPod Touches in the past. Apple’s countdowns have gained much attention over the past few years and have become a part of Apple’s massive success with their online stores and online sales. The 25 Billion App countdown is expected to end early tomorrow, with App downloads about 500,000 away from 25 Billion.

Best Buy recently announced that they will match Apple’s $100 App Store credit for the ‘Back to School’ promotion with its own $100 gift card. Apple announced their annual Back to School promo only last week and replaced the typical iPod touch giveaway with a $100 App Store credit. Many customers were unhappy that Apple was offering very little for the purchase of a Mac.

However, many also argued that the $100 credit alongside Apple’s educational discount on the computer is a deal that is definitely worth taking. Best Buy will be matching this promotion with a $100 Best Buy gift card for the same qualifying customers although there has been no word on any further discounts. This promotion is unadvertised, and cannot be found on Best Buy’s online store, but instead must be asked for in person. It seems that Apple’s App Store credit of $100, plus the discount is worth more to a college student than a $100 worth of Best Buy products.

Apple’s Back to School promotion is open to college students, students accepted to college, parents buying for college students or faculty/staff at any grade level. Qualifying computers include the MacBook, MacBook Pro, MacBook Air, iMac, and Mac Pro. Best Buy’s promotion is also only available to those mentioned above.

{via MacRumors}