WWDC 2010 Live Keynote Coverage. New iPhone 4G / HD, OS 4 and more

Apple WWDC 2010

Apple WWDC 2010

WWDC 2010 Live Keynote Coverage

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  • 8:04 AM: Touch_Reviews All comments are moderated so it may take a few seconds before they appear.
  • 8:09 AM: Touch_Reviews What’s the next iPhone going to be called?
  • 8:14 AM: Touch_Reviews
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  • 8:16 AM: Touch_Reviews Moscone Center in San Francisco
  • 8:16 AM: Touch_Reviews
  • 8:17 AM: Touch_Reviews
  • 8:18 AM: Touch_Reviews Let us know from which country and city are you joining us. Use the comment option on the top.
  • 8:22 AM: Touch_Reviews We will be doing a round up after the event is over. You can follow us on Facebook and make sure you don’t miss any news today. facebook.com
  • 8:26 AM: Touch_Reviews
  • 8:34 AM: Touch_Reviews @daimonck We are sure Steve Jobs will unveil the new iPhone 4G / HD today. He replied to an email saying “You won’t be disappointed”
  • 8:35 AM: Touch_Reviews Apple CEO says ‘You Won’t Be Disappointed’ by WWDC Announcements
    touchreviews.net
  • 8:39 AM: Touch_Reviews More banners
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  • 8:40 AM: Touch_Reviews Do you think Apple will make the iPhone OS 4 available today?
  • 8:43 AM: Touch_Reviews latest photo
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  • 8:50 AM: Touch_Reviews On iPhone, iPod touch or iPad? Visit scribblelive://17117
  • 8:54 AM: Touch_Reviews New photos:
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  • 8:58 AM: Touch_Reviews Use the Retweet and Facebook recommend option on the top to share this live feed with your followers and friends
  • 9:02 AM: Touch_Reviews Closeup
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  • 9:04 AM: thescratt Good Evening / Morning / Lunch Time all. Wherever you are. :) I’ll be around during the Live Blog to help out with as much insight as I can.
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  • 9:08 AM: Touch_Reviews WWDC 2010 New iPhone Keynote Event: Sure Things and Long Shots: touchreviews.net
  • 9:10 AM: Touch_Reviews Latest rumor: PC Guy to Open WWDC Keynote today? touchreviews.net
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  • 9:20 AM: thescratt @Tony A short keynote would be an hour. A long one two. So probably somewhere inbetween.
  • 9:23 AM: Touch_Reviews Check your time zone for the WWDC 2010 keynote event:
    07:00AM – Hawaii
    10:00AM – Pacific
    11:00AM – Mountain
    12:00PM – Central
    01:00PM – Eastern
    06:00PM – London
    07:00PM – Paris
    09:00PM – Moscow
    02:00AM – Tokyo (June 8th)
  • 9:25 AM: Touch_Reviews
  • 9:26 AM: Touch_Reviews The keynote is due to start in 34 minutes
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  • 9:35 AM: Touch_Reviews Apple has setup their wall of app store icons across 30 Apple displays
  • 9:36 AM: Touch_Reviews @ralph Audio feed will not be available.
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  • 9:44 AM: Touch_Reviews @Joe Seph Live video feed will not be available.
  • 9:45 AM: Touch_Reviews If you guys want to share the link to this live feed use the retweet and facebook recommend option above :)
  • 9:51 AM: Touch_Reviews “The room is filling up rather quickly. Certainly the media folks have gotten settled by now, but lots of attendees are streaming in.”
  • 9:54 AM: Touch_Reviews
  • 9:55 AM: Touch_Reviews The keynote is due to start in 5 minutes.
  • 9:56 AM: thescratt @iphone user If you already have unlimited you can keep it. But you are correct that they have killed it for new customers. :(
  • 9:57 AM: thescratt I think a record number of people have crossed fingers today! :)
  • 9:57 AM: Touch_Reviews “Welcome to WWDC 2010 — please turn off your cellphones and PDAs.”
  • 9:58 AM: Touch_Reviews
  • 9:58 AM: Touch_Reviews ” Everyone is cheering at the back of the hall, again for seemingly no reason”
  • 9:59 AM: thescratt Last chance for outlandish predictions everyone…. I am keeping score!
  • 10:02 AM: thescratt Steve is on stage…
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  • 10:03 AM: Touch_Reviews
  • 10:03 AM: Touch_Reviews “We apologize to folks who couldn’t be here… this is the biggest place we can get, so… anyway.”
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  • 10:07 AM: thescratt I am gonna report on what Steve is saying from now on….
  • 10:07 AM: thescratt Sold over 2 million iPads, that’s one every 3 seconds.
  • 10:07 AM: Touch_Reviews
  • 10:07 AM: thescratt Shipping in 10 countries today
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  • 10:08 AM: thescratt There are now 8500 native iPad apps in the app store, which is really great. iPad can run over 200,000 iPhone apps there as well.
  • 10:08 AM: thescratt Apps have been downloaded over 35 million times.
  • 10:08 AM: Touch_Reviews
  • 10:09 AM: thescratt This is an app that’s really cool called Elements, and you can just perouse the periodic table.
  • 10:09 AM: Touch_Reviews
  • 10:09 AM: thescratt In the first 65 days, users have downloaded over 5 million books
  • 10:10 AM: Touch_Reviews
  • 10:10 AM: thescratt Five of the six biggest publishers in the US say the share of eBooks now going through the iBookstore is about 22%.
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  • 10:11 AM: thescratt Adding Bookmark page feature for eBooks.
  • 10:11 AM: thescratt You can now view PDFs in iBooks. We put a little selector right at the top so you can select between books and PDFs. Whole new bookshelf for just PDFs.
  • 10:12 AM: thescratt An update for the iPad will be out a little later this month…
  • 10:12 AM: thescratt Update, as in for iBook. Not a new iPad. :)
  • 10:12 AM: Touch_Reviews
  • 10:12 AM: thescratt Second platform is App Store. App Store is curated platform with over 225,000 apps.
  • 10:12 AM: Touch_Reviews
  • 10:13 AM: Touch_Reviews
  • 10:13 AM: thescratt Now, you’ve read a lot about our process of approving apps. Let me give you some of the facts
  • 10:13 AM: thescratt We get about 15,000 apps submitted every week. New apps, updates, everything
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  • 10:13 AM: thescratt They come in in up to 30 different languages
  • 10:13 AM: Touch_Reviews
  • 10:13 AM: thescratt 95% of all the apps are approved within 7 days.
  • 10:14 AM: Touch_Reviews
  • 10:14 AM: thescratt What about the 5% that aren’t? Why don’t we approve those?
  • 10:14 AM: thescratt 3 top reasons: 1) App doesn’t function as advertised.
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  • 10:14 AM: thescratt 2) Use of private APIs. Very clear on this. Developers can’t use private APIs. When we change the OS, those private APIs are not guaranteed not to change
  • 10:15 AM: thescratt 3) we reject apps that crash
  • 10:15 AM: Touch_Reviews
  • 10:15 AM: thescratt Now eBay for a moment…. eBay came out with great app on the iPhone last year. CEO John Donahoe really loves the iPhone platform. Expected to do $1.5 to $2 billion this year
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  • 10:16 AM: thescratt Netflix: CEO Reed Hastings is coming on stage to talk…
  • 10:16 AM: Touch_Reviews
  • 10:16 AM: thescratt I am now going to pretend to be Reed Hastings, everyone. With me so far! ;-)
  • 10:17 AM: Touch_Reviews
  • 10:17 AM: thescratt There is however one feature requests we have consistently gotten: happy to announce the Netflix app for the iPhone coming this summer for free…
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  • 10:17 AM: thescratt The same service you get on your HDTV, Laptop, and on your iPad…
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  • 10:18 AM: thescratt You can start a film on your TV and pick up on your iPhone whenever you’d like (Me : Cool!)
  • 10:18 AM: thescratt Access all of Netflix’s movie and TV genres, your complete queue…
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  • 10:18 AM: thescratt There’s a search feature, so you can start typing what you’re looking for and bring it up, add to your instant queue.
  • 10:18 AM: thescratt Just like on iPad, the iPhone takes advantage of Apple’s http adaptive streaming tech
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  • 10:19 AM: thescratt Steve introduces CEO Mark Pingus from zynga
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  • 10:19 AM: thescratt Today we’ll be introducing farming for the iPhone (Me : *sigh*)
  • 10:20 AM: thescratt Farmville (Me: I feel a little ill!)
  • 10:20 AM: thescratt In the year since we launched Farmville, it has grown to over 70 million monthly active users. Proud that they’ve raised over $2 million to help haiti. But anyway, turning over to colleague to show “Farming on the fly”
  • 10:20 AM: thescratt App can bring up the same farm you’ve spent hours and hours curating on Facebook.
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  • 10:21 AM: thescratt There are push notifications for withering crops. (Me : Wow! Now I am excited. Not.)
  • 10:21 AM: thescratt Millions of farmville players set their alarm clocks for 2am just so they won’t miss a key harvest. With Farmville on the iPhone, they can farm anytime, anywhere.
  • 10:22 AM: thescratt @LibSol I am emailing Steve right now! ;-)
  • 10:22 AM: thescratt Farmville is all about being social. You can see your same friends from Facebook. You can fertilize their crops, send them gifts, etc.
  • 10:23 AM: thescratt @IKE No need to shout, dude. :)
  • 10:23 AM: Touch_Reviews Closeup
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  • 10:23 AM: thescratt Phew. That’s over… Now Activision…
  • 10:24 AM: Touch_Reviews
  • 10:24 AM: thescratt I am channelling Karthik Bala now.. and guess what… We’re talking about Guitar Hero! ;-)
  • 10:24 AM: thescratt With over 40 million units sold worldwide, Guitar Hero is a “pop culture phenomenon”
  • 10:24 AM: Touch_Reviews
  • 10:24 AM: thescratt Guitar Hero is about being connected to your rock star persona
  • 10:25 AM: Touch_Reviews
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  • 10:25 AM: thescratt Customize the look of yoru rockstar any way you want, hop into photo booth to share that look with your friends
  • 10:25 AM: thescratt Connect with your favorite rock music: comes with classic rock like Queen, Rolling Stones, also Vampire Weekend, etc.
  • 10:25 AM: thescratt Tapping mechanics, richer guitar experience, new strumming system
  • 10:26 AM: thescratt Playing music really loud on stage now with this guitar hero app
  • 10:26 AM: thescratt This is just the beginning. You guys can all start rockin’ out today, go download it for $2.99
  • 10:26 AM: thescratt I am Steve again!
  • 10:27 AM: thescratt Three great apps, they’re gonna join the over 225,000 apps on the App Store
  • 10:27 AM: thescratt Downloads from the App Store crossed 5 billion downloads.
  • 10:27 AM: Touch_Reviews
  • 10:27 AM: thescratt This next thing is my favorite stat of the whole show. When we get revenue from App Store, 70% goes to the developer. How much ave we paid developers?
  • 10:27 AM: Touch_Reviews
  • 10:27 AM: thescratt Just a few days ago, we crossed $1 billion
  • 10:28 AM: thescratt That’s what makes the App Store the most vibrant app community on the planet. (Me : Pretty amazing figure!)
  • 10:28 AM: Touch_Reviews
  • 10:28 AM: thescratt Ok Guys… Now I’d like to talk about the iPhone…
  • 10:29 AM: thescratt RIM is number one with 35%, iPhone number two with 28%
  • 10:29 AM: thescratt Windows Mobile #3 with 19%, Android #4 at 9% and “other” at 9%
  • 10:29 AM: thescratt Nielsen said the iPhone’s market share was 3x that of Android as of Q1 2010
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  • 10:30 AM: thescratt Second thing is US Mobile Browser Usage from Net Applications
  • 10:30 AM: thescratt iPhone has 58.2% of the entire mobile browser usage in the country. Over 2.5x as much as number two, which is Android, at 22.7%
  • 10:30 AM: thescratt In 2007, iPhone reinvented the phone
  • 10:30 AM: Touch_Reviews
  • 10:30 AM: thescratt The iPhone started to change all that in 2007, it was a revolution
  • 10:31 AM: thescratt In 2008, we added 3G networking and the App Store
  • 10:31 AM: Touch_Reviews
  • 10:31 AM: thescratt In 2009, iPhone 3GS was twice as fast
  • 10:31 AM: Touch_Reviews
  • 10:31 AM: thescratt For 2010, we’re taking the biggest leap since the original iPhone….. Drumroll…
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  • 10:31 AM: thescratt There are well over 100 new features…
  • 10:32 AM: thescratt The first one is an all new design, looks just like the leaked prototype
  • 10:32 AM: Touch_Reviews
  • 10:32 AM: thescratt Some of you have already seen this… LOL
  • 10:32 AM: thescratt Trust me, you ain’t seen it. You gotta see it in person. It’s one of the most beautiful designs you have ever seen
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  • 10:32 AM: thescratt Stainless steel all around, glass on the front.
  • 10:32 AM: Touch_Reviews
  • 10:33 AM: thescratt It’s really thin!
  • 10:33 AM: thescratt It’s 9.3mm thick, 24% thinner than the 3GS.
  • 10:33 AM: thescratt Volume controls are on the side, mute button. Front has a front facing camera and the receiver and the home button.
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  • 10:33 AM: thescratt @CL Radio signals.
  • 10:33 AM: thescratt Microsim tray on the side
  • 10:33 AM: thescratt Camera and LED flash on the back
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  • 10:34 AM: thescratt On the bottom, microphone, 30pin connector, speaker
  • 10:34 AM: thescratt On the top, headset, a second mic, and a sleep/wake button
  • 10:34 AM: Touch_Reviews
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  • 10:34 AM: thescratt Because there have been a few photos of this around, people have asked “What’s THIS?” (line on the side of the casing)
  • 10:34 AM: Touch_Reviews
  • 10:34 AM: thescratt The stainless steel band is part of the antenna system
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  • 10:35 AM: thescratt Integrated antennas for Bluetooth, WiFi, GPS, all the cell stuff
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  • 10:35 AM: thescratt Thinnest smartphone ever, stainless steel for strength, glass for optical quality and scratch resistance (on front and back)
  • 10:35 AM: thescratt All new design for the iPhone 4
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  • 10:36 AM: thescratt People going a bit crazy.. Steve pausing before moving onto feature 2!
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  • 10:36 AM: thescratt Retina Display!!
  • 10:37 AM: Touch_Reviews
  • 10:37 AM: thescratt In any display there are pixels. Retina display increases pixel density to 4x the pixels in the same amount of space
  • 10:37 AM: thescratt If you wanted to draw the letter “A”, as you can see, we turn on pixels inside that stroke and get more precision the more pixels we have
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  • 10:37 AM: thescratt When we zoom out of this, because we have 4x as many pixels, we get really, really sharp text
  • 10:37 AM: Touch_Reviews
  • 10:37 AM: thescratt Retina display has 326 pixels per inch
  • 10:37 AM: thescratt Text looks like you’ve seen it in a fine printed book, unlke you’ve ever seen in an electronic display
  • 10:38 AM: Touch_Reviews
  • 10:38 AM: thescratt It turns out there’s a “magic number” right around 300 pixels per inch. When you hold something about 10-12 inches away from your eye, there’s a limit in the human retina to differentiate the pixels
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  • 10:39 AM: thescratt Showing comparison view of old v new display on screen.
  • 10:39 AM: thescratt Now live demo of 3GS v 4G
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  • 10:40 AM: thescratt Zoomed in difference looking at home screen is remarkable. Apple had to get special projectors to show just how good this screen is.
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  • 10:40 AM: thescratt Steve asks everyone to get off WiFi to help him out, audience laughs. (Demo is loading slowly!)
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  • 10:42 AM: thescratt Apple is having technical problems. Switching to backup network. People chuckling. :)
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  • 10:42 AM: thescratt Aborting internet demo. Showing images from camera roll instead. (Someone is in trouble!)
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  • 10:43 AM: thescratt Someone shouts, “Try Verizon.” <- LOL
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  • 10:43 AM: thescratt So: retinal display. 3.5″, same size as 3GS, but at 960×640 pixels (4x more pixels)
  • 10:44 AM: thescratt Me : So not HD then.
  • 10:44 AM: thescratt IPS technology for superb color and wide viewing angle
  • 10:44 AM: thescratt Quite a bit better than OLED technology
  • 10:44 AM: thescratt The retinal display has 78% of the pixels fo the iPad
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  • 10:45 AM: thescratt iPhone OS 4 makes it so your apps automatically run on the retinal display <- Me : Pixel doubling
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  • 10:45 AM: thescratt but they look even better, because iPhone OS automatically renders your text in the higher res, as well as controls <- Me : UI stuff does smoothing then. Nice.
  • 10:46 AM: thescratt If you do a little bit of work and open up the hood of your app to put in higher res artwork, they will look stunning
  • 10:46 AM: thescratt This is gonna set the standard for displays for the next several years
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  • 10:46 AM: thescratt iPhone 4 is powered by the A4 chip
  • 10:46 AM: thescratt So the same as the iPad.
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  • 10:47 AM: thescratt You have to hunt to find the A4 chip, but it’s right there in the middle. Also the Micro SIM tray underneath, 3G radios, speaker
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  • 10:47 AM: thescratt Li-ion battery on the right
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  • 10:47 AM: thescratt Me : iFixit will be upset. Steve is doing a Teardown!
  • 10:48 AM: thescratt Mic on the bottom and top
  • 10:48 AM: thescratt Because we made the battery bigger and because A4 is so good with power managment, 40% more talk time on 3G from 5 to 7 hours, 6 hours of 3G browsing, 10 hours of WiFi browsing
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  • 10:48 AM: thescratt @jellybean.. Right now…
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  • 10:48 AM: thescratt 40 hours of music
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  • 10:48 AM: thescratt 300 hours of standby
  • 10:48 AM: thescratt 10 hours of video
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  • 10:49 AM: thescratt also arsenic free, BFR free, Mercury free, PVC free, highly recyclable
  • 10:49 AM: thescratt Adding a gyroscope in iPhone 4 <- Wow! I just fainted! Excited!
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  • 10:49 AM: thescratt Adding a 3 axis gyro, pitch roll & yaw, rotation about gravity
  • 10:49 AM: thescratt 6 axis motion sensing
  • 10:49 AM: thescratt Me : Very excited!
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  • 10:50 AM: thescratt New CoreMotion APIs
  • 10:50 AM: thescratt Perfect for gaming
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  • 10:50 AM: thescratt Built into every iPhone 4, so you know it’s there.
  • 10:50 AM: thescratt Demo : And since this demo does not require the network, I should be OK!
  • 10:51 AM: thescratt When you use the gyro, you get very precise movement and can rotate things around in ways you can’t with the accelerometer.
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  • 10:51 AM: thescratt Steve is turning around on stage and the app on the screen is rotating
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  • 10:52 AM: thescratt Me : We like gyroscopes!
  • 10:52 AM: thescratt Steve : Some of our amazing engineers cobbled that together, but I can’t wait to see what you guys are gonna do
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  • 10:52 AM: thescratt Gyro joins 4 other sensors, accelerometer, compass, proximity and ambient light sensors.
  • 10:53 AM: thescratt 5 : Whole new camera system.
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  • 10:53 AM: thescratt 5 MP
  • 10:53 AM: thescratt But we’re using something that has been shipping for a while in larger cameras, a backside illuminated sensor
  • 10:54 AM: thescratt A way to get more photons to the sensor.
  • 10:54 AM: thescratt When most people increase their megapixels, they make those pixels smaller
  • 10:54 AM: thescratt What we’ve done is, when we went from 3 to 5MP, we kept the pixels the same size
  • 10:54 AM: thescratt 5x digital zoom built into camera app
  • 10:54 AM: thescratt Tap to focus, LED flash built in
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  • 10:55 AM: thescratt Me : Any more than 5 MP at that size is overkill anyway. 5MP is a recognised sweet spot. Apple’s upgrades to that make it even better IMO.
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  • 10:55 AM: thescratt The camera also records HD video
  • 10:55 AM: thescratt A full 720p at 30 frames per second.
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  • 10:56 AM: thescratt Me : Maybe they will call it “HD”. ;-)
  • 10:56 AM: thescratt Pioneered tap to focus, now we have that for video
  • 10:56 AM: Touch_Reviews
  • 10:56 AM: thescratt Built-in video editing for trimming your clips on the phone, one-click sharing.
  • 10:57 AM: thescratt iMovie for iPhone!!!
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  • 10:57 AM: thescratt Can record HD video right on your phone, edit it right there, and then e-mail, MMS, send to MobileMe, send to YouTube.
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  • 10:58 AM: thescratt Demoing the app now
  • 10:58 AM: thescratt 15 years ago it was Final Cut Pro, 3 years ago it was the new iMovie. Now iMovie for iPhone is one of the most exciting things I’ve ever worked on
  • 10:58 AM: Touch_Reviews @wick You can download the scribble live app from the App Store
  • 10:58 AM: thescratt Once we bring up the app, get a list of all the projects you have. Tap on a project to get your editing environment
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  • 10:59 AM: thescratt See your clips along the bottom.
  • 10:59 AM: Touch_Reviews
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  • 10:59 AM: thescratt Rotate the phone to landscape: you can record directly into the timeline if you want, or you can choose from existing clips on the device..
  • 10:59 AM: Touch_Reviews
  • 10:59 AM: thescratt Choose clips to drag them in, pinch to change the scale of the timeline
  • 10:59 AM: thescratt Now let’s add a photo. Go to the bin and go to photos, can choose photos to add to the timeline
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  • 11:00 AM: thescratt Change your transitions with a nice scroll box.
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  • 11:01 AM: thescratt Photos automatically get the ken burns effect.
  • 11:02 AM: thescratt The camera records geolocation information into the video, gets picked up automatically by iMovie and put into the screen
  • 11:02 AM: thescratt Can add music tracks to your video
  • 11:02 AM: Touch_Reviews
  • 11:02 AM: thescratt Just made a completed movie in only a few minutes.
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  • 11:03 AM: thescratt Me : Does this thing make Pizza and vend beer also?
  • 11:03 AM: thescratt Can select a theme for the video, and this particular theme has a pin on a map based on the geolocation data.
  • 11:03 AM: Touch_Reviews
  • 11:03 AM: thescratt Showing a video he made now.
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  • 11:04 AM: thescratt @ady LOL :)
  • 11:04 AM: thescratt iMovie for iPhone will be available for $4.99
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  • 11:05 AM: thescratt Apple want Wifi turned off for the next demo.. Say too many people online…
  • 11:06 AM: thescratt Bear with us…..
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  • 11:07 AM: thescratt iPhone OS 4, is being renamed
  • 11:08 AM: thescratt Me : Makes sense.
  • 11:08 AM: Touch_Reviews
  • 11:08 AM: thescratt 1500 developer API
  • 11:08 AM: thescratt 100 new user features
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  • 11:09 AM: thescratt Me : This is the unification of the iPhone / iPad OS I expected.
  • 11:10 AM: thescratt @A People are hiding under seats and blogging. Apple minders keep coming round and shouting! ;-)
  • 11:10 AM: Touch_Reviews @A 3G card
  • 11:10 AM: Touch_Reviews
  • 11:10 AM: thescratt Pandora demo..
  • 11:10 AM: thescratt And Safari.. Ok.. So multitasking demo…
  • 11:11 AM: Touch_Reviews
  • 11:11 AM: Touch_Reviews
  • 11:12 AM: Touch_Reviews
  • 11:12 AM: Touch_Reviews
  • 11:12 AM: thescratt Showing that you can control audio apps in multitasking bar by swiping left or right. showing unified inbox and threading in mail. Audience claps for both.
  • 11:13 AM: thescratt @sarah For sure. It’s got a gyro! :-) But srsly, yes.
  • 11:13 AM: Touch_Reviews
  • 11:14 AM: Touch_Reviews
  • 11:14 AM: thescratt Running through iPhone OS4.0 (iOS4.0) features. Enterprise stuff, folders, etc.
  • 11:14 AM: Touch_Reviews
  • 11:14 AM: thescratt On the consumer side, today we have Google search as well as Yahoo as an option, and Bing
  • 11:14 AM: Touch_Reviews
  • 11:14 AM: thescratt iOS 4 and we’re gonna put a Golden Master Candidate in developers’ hands today
  • 11:15 AM: Touch_Reviews
  • 11:15 AM: Touch_Reviews
  • 11:15 AM: thescratt Me : I will be interested to see the Simulator for the new screen resolution…
  • 11:15 AM: thescratt Another major milestone we’re about to hit with iOS this month. 100 millionth iOS device
  • 11:15 AM: thescratt That’s iPhones, iPod touches, iPads
  • 11:16 AM: Touch_Reviews
  • 11:16 AM: thescratt Number 7: iBooks
  • 11:16 AM: thescratt We talked about iBooks and its enhancements on the iPad, and we’re bringing it to the iPhone with iPhone 4
  • 11:16 AM: Touch_Reviews
  • 11:17 AM: thescratt PDF in a mail message goes right to iBooks in your PDF shelf.
  • 11:17 AM: Touch_Reviews
  • 11:17 AM: Touch_Reviews
  • 11:17 AM: thescratt Now, we’ve got iBooks now and we’ll have it on the iPad, iPhone, and iPod touch
  • 11:18 AM: thescratt Wireless to iPhone, iPad & iPod features purchase and download a book, download the same book to all your devices at no extra charge
  • 11:18 AM: Touch_Reviews
  • 11:18 AM: Touch_Reviews
  • 11:18 AM: thescratt @CL Do you mean the SDK?
  • 11:19 AM: Touch_Reviews Be prepared iAd announcements will be coming up soon :)
  • 11:19 AM: thescratt Demonstrating iBooks now on the retina display of the iPhone.
  • 11:19 AM: Touch_Reviews
  • 11:19 AM: thescratt @jellybean I expect so, yes.
  • 11:19 AM: Touch_Reviews
  • 11:20 AM: thescratt @sarah Yes. No more unlimited for new customers on AT&T.
  • 11:20 AM: Touch_Reviews
  • 11:20 AM: Touch_Reviews
  • 11:20 AM: thescratt Demonstrating PDF, annotating, navigating etc.
  • 11:20 AM: Touch_Reviews
  • 11:20 AM: thescratt Pinch and zoom into text any way you want to
  • 11:21 AM: thescratt iBookstore joins the iTunes Store and the App Store as the third store on the iPhone
  • 11:21 AM: thescratt We have over 150 million accounts on the store with credit cards, ready to buy your apps
  • 11:21 AM: Touch_Reviews
  • 11:21 AM: thescratt And these stores have had over 16 billion downloads, again, number one on the web
  • 11:21 AM: Touch_Reviews
  • 11:21 AM: thescratt Number 8: iAds (Surpise!)
  • 11:22 AM: Touch_Reviews
  • 11:22 AM: thescratt Why are we doing this? We’re doing it for one reason: to help our developers earn money so that they can continue to make free and low-cost apps…
  • 11:22 AM: Touch_Reviews
  • 11:22 AM: thescratt Demo of iAds
  • 11:22 AM: Touch_Reviews
  • 11:23 AM: thescratt iAds keep you in your app
  • 11:23 AM: thescratt The worst thing you want as a user is to tap on a banner and be hijacked out to the browser. (Me : Worst thing ever is ads. Period.)
  • 11:24 AM: thescratt Apple sells and hosts the ads so all you have to do is tell us where to put them, and then make money.
  • 11:24 AM: thescratt You get 60% of the revenues, and you get paid via iTunes Connect the same way you get paid for your apps.
  • 11:24 AM: Touch_Reviews
  • 11:24 AM: thescratt Here are the brands advertising with Apple. Expect big names…
  • 11:25 AM: thescratt Nissan, citi, Unilever, AT&T (Suprise!), Chanel, GE, Liberty Mutual, State Farm
  • 11:25 AM: thescratt Geico, Campbell’s, Sears, JC Penney
  • 11:25 AM: thescratt Target, Best Buy
  • 11:25 AM: thescratt DirecTV, TBS network, Disney
  • 11:25 AM: Touch_Reviews
  • 11:25 AM: thescratt Me : How do people feel about paying AT&T for bandwidth so they can advertise to you?
  • 11:26 AM: thescratt Those are just some of the brands, we couldn’t be happier
  • 11:26 AM: Touch_Reviews list of brands: Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico — they want you guys to have insurance! — Sears, JCPenny, Target, Best Buy, DirecTV, TBS network, and Disney
  • 11:26 AM: thescratt I pulled all of these folks who are working on their iAds, they’re not quite done yet, but I pulled the Nissan one advertising their fully electric car…
  • 11:26 AM: thescratt They were a little hesitant to let me show you, but I wanted to show you…
  • 11:26 AM: Touch_Reviews
  • 11:26 AM: Touch_Reviews
  • 11:27 AM: thescratt Newsreader app, the banner comes up on the bottom, if you tap on the ad, it’ll just come up on the screen but you can escape back to the app instantly
  • 11:27 AM: Touch_Reviews
  • 11:27 AM: Touch_Reviews
  • 11:27 AM: thescratt Showing video in app…
  • 11:27 AM: thescratt Initially if you want to buy a Nissan leaf, you have to register through the ad on the iPhone
  • 11:27 AM: Touch_Reviews
  • 11:28 AM: Touch_Reviews
  • 11:28 AM: thescratt Can close at any time by tapping X in top left corner to resume whatever you were doing before.
  • 11:28 AM: Touch_Reviews
  • 11:28 AM: thescratt After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.
  • 11:29 AM: Touch_Reviews
  • 11:29 AM: thescratt iAds are turning on July 1
  • 11:30 AM: thescratt ow successful are we gonna be? We don’t know what we’re doing, but we’ve attracted some pretty exciting brands and they’ve committed over $60 million for the second half of this year
  • 11:30 AM: thescratt JP morgan just revised their study of US mobile display advertising in 2010, and they think the mobile space for the whole year is $250 million
  • 11:30 AM: Touch_Reviews
  • 11:31 AM: thescratt JP morgan just revised their study of US mobile display advertising in 2010, and they think the mobile space for the whole year is $250 million
  • 11:31 AM: Touch_Reviews
  • 11:31 AM: thescratt So those are the 8 things I wanted to share with you on iPhone 4….
  • 11:32 AM: thescratt Ooo! Ooo! One more thing!
  • 11:32 AM: thescratt Steve is yelling at us to turn off wifi
  • 11:32 AM: Touch_Reviews
  • 11:32 AM: Touch_Reviews
  • 11:32 AM: Touch_Reviews
  • 11:32 AM: thescratt So, in 2007 when we launched the iPhone, it was my priviledge to make the first public call on stage to one of my best friends in the whole world, Jonny Ive
  • 11:32 AM: thescratt Me : Video chat?
  • 11:33 AM: thescratt Steve is video chatting with Jonny Ive
  • 11:33 AM: Touch_Reviews
  • 11:33 AM: Touch_Reviews
  • 11:33 AM: thescratt Quality looks great.
  • 11:33 AM: Touch_Reviews
  • 11:33 AM: Touch_Reviews
  • 11:34 AM: thescratt Steve says “I’m doing great except for these guys who aren’t turning their WiFi off” to Jonny Ive
  • 11:34 AM: Touch_Reviews
  • 11:34 AM: Touch_Reviews
  • 11:34 AM: thescratt Steve: I grew up here in the US with the Jetsons and Star Trek and communicators, dreaming about video calling, and it’s real now!
  • 11:34 AM: Touch_Reviews
  • 11:35 AM: thescratt Ive: It’s pretty odd isn’t it? The idea of communicating this way, it’s an old idea that we’re familiar with. We’ve had to wait an awfully long time for it to become real haven’t we
  • 11:35 AM: thescratt Jobs: Hey let’s have lunch later on!
    Then he hung up!
  • 11:35 AM: Touch_Reviews
  • 11:35 AM: thescratt We call this FaceTime video calling
  • 11:35 AM: thescratt Wifi only.
  • 11:36 AM: thescratt You can switch to the rear camera so the other person can see what you’re seeing, can use it in portrait or landscape
  • 11:36 AM: Touch_Reviews
  • 11:36 AM: Touch_Reviews
  • 11:37 AM: thescratt FaceTime is gonna be WiFi only in 2010, gotta work a little bit with the cellular providers to get ready for the future.. Me : Right!
  • 11:37 AM: Touch_Reviews
  • 11:37 AM: Touch_Reviews
  • 11:37 AM: thescratt Showing video of babies and mums and stuff chatting over FaceTime. Me : Ahh! :-)
  • 11:38 AM: Touch_Reviews
  • 11:38 AM: Touch_Reviews
  • 11:38 AM: Touch_Reviews Face time: iPhone 4 to iPhone 4
  • 11:38 AM: Touch_Reviews
  • 11:39 AM: thescratt Sign language chat with other signers
  • 11:39 AM: Touch_Reviews
  • 11:39 AM: Touch_Reviews
  • 11:39 AM: thescratt FaceTime : Guy in a locker room watching an ultrasound.
  • 11:39 AM: Touch_Reviews
  • 11:40 AM: thescratt FaceTime is becoming an open industry standard
  • 11:40 AM: Touch_Reviews
  • 11:40 AM: thescratt So that’s the iPhone 4….
  • 11:40 AM: thescratt We think it’s the biggest leap we’ve taken since the original iPhone
  • 11:40 AM: thescratt Price and availability
  • 11:40 AM: thescratt Drumroll!
  • 11:40 AM: thescratt Two colors: black and white
  • 11:40 AM: Touch_Reviews
  • 11:40 AM: thescratt And price (with normal qualifications, contracts) $199 for 16GB model, same price as 3GS
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: thescratt $299 for 32GB model
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: thescratt AT&T doing upgrades. Audience grumbles!
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: Touch_Reviews
  • 11:41 AM: thescratt If your contract expires anytime in 2010, you are immediately eligible for a new iPhone 4 at the same $199 or $299 prices if you top up your contract for 2 years
  • 11:41 AM: Touch_Reviews
  • 11:42 AM: Touch_Reviews
  • 11:42 AM: thescratt Yesterday, it was the iPhone 3G at 8GB for $99 and the 3GS 16GB for $199
  • 11:42 AM: thescratt Now we’re adding iPhone 4 to the 3GS and slide the 3G off
  • 11:42 AM: thescratt Now 3GS for $99 at 8GB
  • 11:42 AM: thescratt Go on sale June 24th
  • 11:42 AM: thescratt Preorders start June 15
  • 11:42 AM: Touch_Reviews
  • 11:43 AM: thescratt Shipping in 5 countries: US France, Germany, UK, Japan
  • 11:43 AM: thescratt In July, shipping in 18 more countries
  • 11:43 AM: Touch_Reviews
  • 11:43 AM: thescratt 24 more countries in August
  • 11:43 AM: Touch_Reviews
  • 11:43 AM: thescratt September 40 more
  • 11:43 AM: Touch_Reviews
  • 11:43 AM: thescratt The dock for iPhone 4 is $29
  • 11:44 AM: Touch_Reviews
  • 11:44 AM: Touch_Reviews
  • 11:44 AM: thescratt @Brent July.
  • 11:44 AM: Touch_Reviews
  • 11:44 AM: thescratt Talk for a minute about iOS 4 upgrades: will be offering them for 3GS, iPhone 3G (with limitations, some features aren’t supported)
  • 11:45 AM: Touch_Reviews
  • 11:45 AM: Touch_Reviews
  • 11:45 AM: thescratt OS Upgrades for iPod free also. June 21st.
  • 11:46 AM: thescratt Showing a mumbling Jonny Ive video with summary of iPhone 4 / iOS4.0 features.
  • 11:46 AM: Touch_Reviews
  • 11:46 AM: Touch_Reviews
  • 11:47 AM: Touch_Reviews
  • 11:47 AM: Touch_Reviews
  • 11:47 AM: Touch_Reviews
  • 11:48 AM: Touch_Reviews
  • 11:48 AM: thescratt @IKE np. Thanks for playing.
  • 11:48 AM: Touch_Reviews
  • 11:48 AM: Touch_Reviews
  • 11:49 AM: Touch_Reviews
  • 11:49 AM: thescratt @alicia Glad you enjoyed it. :)
  • 11:50 AM: Touch_Reviews “And now… the A4 part!”
  • 11:50 AM: Touch_Reviews
  • 11:50 AM: Touch_Reviews
  • 11:50 AM: Touch_Reviews
  • 11:50 AM: Touch_Reviews
  • 11:51 AM: Touch_Reviews
  • 11:51 AM: Touch_Reviews
  • 11:51 AM: Touch_Reviews
  • 11:51 AM: thescratt To all of you. No problem. Was fun. Same time next year? Those that are still here.. Not sure if this is the very end yet…. So we’ll still be here until they confirm that.
  • 11:52 AM: thescratt Steve is back
  • 11:52 AM: Touch_Reviews
  • 11:52 AM: thescratt Apple is not just a technology company: it’s more than that. It’s the marriage of that plus the humanities that distinguishes Apple
  • 11:52 AM: thescratt It’s the hardware and software working together, coming up with A4 chips that work with the software and give us incredible battery lives…
  • 11:52 AM: thescratt It’s not just a front facing camera, it’s a front facing camera and 18 months’ worth of work to come up with software that you’ll never even notice when you want to place a video call
  • 11:53 AM: Touch_Reviews @Jongsu Glad you enjoyed the live feed
  • 11:53 AM: Touch_Reviews
  • 11:53 AM: thescratt I am so proud of the teams that have made this product. It’s really extraordinary and I urge you to get your hands on one to see for yourself
  • 11:53 AM: thescratt I want to say thanks to the teams who have worked their tails off for the last 18 months
  • 11:53 AM: thescratt Steve asking Mark Papermaster to stand up… and his hardware team..
  • 11:53 AM: Touch_Reviews
  • 11:54 AM: thescratt Jonny Ive standing up
  • 11:54 AM: thescratt The iOS 4 software team. Me : Some old friends of mine there. :)
  • 11:54 AM: thescratt Tim Cook and the operations team standing up
  • 11:54 AM: Touch_Reviews
  • 11:54 AM: thescratt Steve : Thanking all the rest of the Apple family that supports us in a thousand ways.
  • 11:55 AM: Touch_Reviews
  • 11:55 AM: thescratt Thank you very much, this is our new baby, I hope you love it as much as we do.
  • 11:55 AM: Touch_Reviews
  • 11:55 AM: Touch_Reviews
  • 11:55 AM: thescratt Steve is going. It’s all over. :)
  • 11:56 AM: Touch_Reviews Follow Touch Reviews on Twitter for more updates and round up twitter.com
  • 11:57 AM: thescratt Thanks again all. :)
  • 11:59 AM: Touch_Reviews @guest No
  • 12:01 PM: Touch_Reviews Thanks for following our live feed. Join us on facebook too facebook.com

Steve Jobs will kick off the Apple Worldwide Developers Conference 2010 on Monday, June 7th at 10 am Pacific with a live keynote presentation.

Apple is widely rumored to unveil the new iPhone 4G, provide iPhone OS 4 update, announce Safari 5 and introduce new cloud based music streaming and storage services.

We will bring you the all-in-one live feed from all popular news sources (Engadget, CNET, MacRumors, ArsTechnica, Wired, GDGT and more) and update you with the latest information. We will be updating you with the latest images and features of new iPhone (4G / HD), iPhone OS 4.0 and all other announcements. Live audio/video feed is unlikely to be available however, we will update this page if we find one.

We will also allow live comments and our team will be live a bit early to discuss the event. As soon as the download link to the WWDC 2010 keynote event is available we will update this page.

Don’t miss this event, bookmark and share this page today!

Check your time zone:

07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris

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Ravin MohindruWWDC 2010 Live Keynote Coverage. New iPhone 4G / HD, OS 4 and more
  • Duke Ngcobo

    Only if the RSA can get the same shipment like the rest of all the other countries..

  • Jeffery from Seattle

    Now i can't wait for the iPhone to come to Verizon or the iPod Touch 4g to have at least 1/2 of the new features such as the Gyroscope and such!!!!

  • Jeffery

    Actually, its just iOS4 now. Not Iphone!!!!

  • Andrea from Italy

    Thank You @thescratt great job!

  • nick

    I think the iPhone 4 will ship from shenzhen china as well.

  • tez

    greg

  • tez

    greg

  • tez

    greg

  • tez

    greg

  • alicia

    how much and when!!!!

  • goose

    what's the deal with all the bla bla bla stuff?? 4g or hd? at least tell me that steve!

  • goose

    what's the deal with all the bla bla bla stuff?? 4g or hd? at least tell me that steve!

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • matt klinkovics

    anyone know where i can watch it from?

  • Nathaniel

    Can't wait for iPhone OS 4. Multitasking, unified inbox, folders, here I come.

  • anhluan1666

    Too long time for waiting !!!!

  • Fazal

    Yah apple should go for the iphone 4G and would be great to announce the new iphone tomorrow. HTC EVO 4G is available in shops now so apple should release iphone 4G ASAP.

    I CANT WAIT ;)

  • Jordan

    Cant wait to see the event tomorrow and am really hoping there will be an announcement for the new iPhone