According to a report from Bloomberg, popular social networking and microblogging service, Twitter is planning to introduce a standalone music app, being called ‘Twitter Music’. The app will bring streaming music capabilities to iOS users, similar to other services such as Pandora and Spotify.
The report does note, however, that streaming will rely on Berlin, Germany based SoundCloud. SoundCloud allows for artists to upload their music via a web URL, which can then be embedded on blogs and social networking sites such as Facebook and Twitter. Users can then leave comments on the music and interact with one another, which is likely what is attracting Twitter to creating such a service.
News of Twitter’s new venture has been relatively recent, with music labels hearing about it earlier this week and a report from CNet noting that Twitter had acquired music discovery service, We Are Hunted last year. We Are Hunted is a San Francisco based company that allows users to discover music from blogs, social networks, and BitTorrents and organizes them in a tile-based format for easy access.
With the new ‘Twitter Music’ app, Twitter would be competing with other social networks such as Facebook and Instagram which have been making a number of changes to their services. This includes Facebook’s new Graph Search feature and News Feed. Twitter appears to be targeting iOS specifically, having also introduced video sharing app, Vine to the platform.