Time Inc. to Launch iPad Editions for All 21 Magazines
“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,” said Maurice Edelson, EVP and a member of Time Inc.’s interim management committee. “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.”
With the introduction of Apple’s Newsstand feature in iOS 5, this can possibly make the iPad one of the best devices to read magazines and consume media. This transition from paper to digital will also benefit Time Inc. as they will now be able to embed videos and HTML5 animations within the magazine, similar to the Wired Magazine application in the [App Store].
Magazine publishers usually let print subscriber use the iPad application for free and introduce tiered prices for Print-only, iPad only, or iPad and Print. It is unclear how Time Inc. plans to structure this but ti will likely resemble other magazines in Apple’s Newsstand.
Some magazines planned for release later this year include InStyle, Real Simple, and Entertainment weekly and will join popular titles such as Time, Sports Illustrated, and Fortune.