Apple’s “exciting” Announcement – The Beatles now on iTunes

The Beatles Apple

The Beatles Apple

When Apple updated the apple.com homepage yesterday, they claimed that today would be just another day that we’d never forget. The big announcement? The Beatles are now on iTunes. Finally.

At 3pm UK time, apple.com’s landing page was replaced with a full page image of Liverpool’s favorite sons with the rousing headline “In 1964 the band that changed everything came to America. Now they’re on iTunes.” Clicking through provides you with TV spots and the like, all proclaiming today to be a day in history, the day The Beatles landed on Apple’s online music store. Their whole back catalogue is there, including the Beatles Boxset at a heft ¬£125. Clearly, only diehard fans need apply.

In the outside world, we came, we saw, we waited. Then we moved along. Twitter and Facebook were flooded with howls of disappointment. Could this REALLY be all we were getting after being promised a day we’d never forget? One Twitter user, @chartier proclaimed it the “Worst Apple announcement of all time. OF ALL TIME.” That was one of the more favorable tweets I saw!

So there we have it. No iOS 4.2, no Mac App Store, no making Ping useful (now THAT would have been something!).

Of course, if Apple now goes on to make a small mint from The Beatles sales, we’ll all be proven to be very, very wrong!

Are you busy downloading The Beatles tracks? Which albums tickled your fancy? Comments below!

Gallery

Press Release

The Beatles Now on iTunes

All 13 Legendary Beatles Studio Albums & Special Digital Box Set

LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.

Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.

The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964” concert film from iTunes for free for the remainder of this calendar year.

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Oliver HaslamApple’s “exciting” Announcement – The Beatles now on iTunes