Apple airs New Beatles iTunes TV Ad: Covers

On Friday, Apple aired a new TV ad, promoting the availability of music from The Beatles on iTunes. Apple introduced The Bealtles on iTunes in early November 2010 and aired a series of commercials to follow the introduction. The ad dubbed, Covers, is now airing on multiple channels across the US, only hours after the release of the animated book, … Read More

Kaled AliApple airs New Beatles iTunes TV Ad: Covers

Apple’s “exciting” Announcement – The Beatles now on iTunes

The Beatles Apple

When Apple updated the apple.com homepage yesterday, they claimed that today would be just another day that we’d never forget. The big announcement? The Beatles are now on iTunes. Finally. At 3pm UK time, apple.com’s landing page was replaced with a full page image of Liverpool’s favorite sons with the rousing headline “In 1964 the band that changed everything came … Read More

Oliver HaslamApple’s “exciting” Announcement – The Beatles now on iTunes