Apple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the … Read the Full Story →

Apple Gets Aggressive with Acquisitions

Apple (AAPL) has traditionally been a very conservative player in the often very cowboy world of Silicon Valley acquisitions. Perhaps it was the lack of dominance in the market or a business philosophy but up until very recently Apple was cautious and calculated. The past 12 months has marked a … Read the Full Story →

“iAds” coming to Apple iPhone or iPad near you soon

As we mentioned in previous weeks, when reporting on Admob’s market penetration figures, Apple is set to launch it’s own ad service very soon. This is off the back of their rather clever purchase of Quattro Wireless, while Google still waits to complete it’s purchase of AdMob. From sources speaking … Read the Full Story →

How Google stole AdMob from Apple. Was this the first covert tactical strike in the mobile advertising wars?

The New York Times is reporting on the “Apple V Google feud”, and has an interesting account of how Apple perhaps messed up in it’s chance to snatch up AdMob. Which in effect suggests Apple was then forced to buy it’s second choice of mobile ad company; Quattro Wireless. In … Read the Full Story →