According to a new report published by AllThingsD, Apple may be planning to hold a “media-related” event towards the end of January. Apple hasn’t sent out any official invitation to the media however, rumors suggest that this event is not about iPad 3 launch. According to sources close to the … Read the Full Story →
Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the … Read the Full Story →
Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. … Read the Full Story →
Apple recently announced that they would be launching the iAd network in UK and France in December however, according to one of our readers based in France the ads have already started showing on a free app called SunLite (View in iTunes). iAd provides mobile ads for iOS devices and … Read the Full Story →
Reports are circulating that Adidas – the sports equipment and clothing manufacturer – is the latest high profile company to pull out of Apple’s iAd service. Fashion powerhouse Chanel has already given iAd a miss, and apparently Adidas has had enough of Apple’s meddling, saying enough is enough after repeated rejections. … Read the Full Story →
When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed … Read the Full Story →
Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported … Read the Full Story →
This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages … Read the Full Story →
iOS 4 went live on June 21 around 1PM EST. The update is jam-packed with over 100 new features including multitasking and folders. Before updating you were met with Apple’s new Software License Agreement, which I’m sure all of you were quick to accept. I was lucky enough to grab … Read the Full Story →
Earlier today we reported that Apple (NASDAQ:AAPL) had amended its iPhone Developer Agreement, specifically clause 3.3.9 related to advertising networks. The amendment was written in such a way that it allowed Steve Jobs to make good on a promise he made at D8 to open up the SDK for third parties to … Read the Full Story →
This is an interesting Patent Application from Apple. And it seems to have some relevance to Apple’s new iAd mobile advertising network. In simple terms the Patent describes the way an RFID reader built into the iPhone can be used to scan items in a store, and then check on … Read the Full Story →
To little fanfare before the weekend the Federal Trade Commission (FTC) in the US cleared Google’s acquisition of AdMob. Google (NASDAQ:GOOG) dived in to snap up AdMob in late 2009, while Apple was mulling over the purchase itself. The deal has been on hold while the FTC looked into it … Read the Full Story →
Yesterday we reported a rumor from The New York Post that Apple (AAPL) may be facing an antitrust probe from the FTC or DOJ. Today a few other sources have weighed in on this issue with differing views. Whilst there has still been no comment from either Apple or any government … Read the Full Story →
The iPad is expected to bring new opportunity to many different parts of the existing iPhone ecosystem. One group particularly interested in what the new device has to offer are advertisers. While mobile advertising on the iPhone platform is well established, the iPad, with its larger screen and improved multimedia … Read the Full Story →
The New York Times is reporting on the “Apple V Google feud”, and has an interesting account of how Apple perhaps messed up in it’s chance to snatch up AdMob. Which in effect suggests Apple was then forced to buy it’s second choice of mobile ad company; Quattro Wireless. In … Read the Full Story →
