Apple to hold “Media-Related” Event Later this Month?

According to a new report published by AllThingsD, Apple may be planning to hold a “media-related” event towards the end of January. Apple hasn’t sent out any official invitation to the media however, rumors suggest that this event is not about iPad 3 launch. According to sources close to the situation, Apple is planning an important — but not large-scale … Read More

Ravin MohindruApple to hold “Media-Related” Event Later this Month?

Apple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the App Store. Bloomberg’s Adam Satariano reported that AAPL hired Teresi … Read More

Kaled AliApple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple’s iAd not for iPhone / iPad Apps Targeting Kids

iAds not for Kids Apple

Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. Hello Michael, We periodically review the apps in the iAd … Read More

Kaled AliApple’s iAd not for iPhone / iPad Apps Targeting Kids

Apple’s iAd Appearing in France Ahead of December Launch?

iAd France

Apple recently announced that they would be launching the iAd network in UK and France in December however, according to one of our readers based in France the ads have already started showing on a free app called SunLite (View in iTunes). iAd provides mobile ads for iOS devices and the brands which have committed to participate include L’Oréal, Renault, … Read More

Ravin MohindruApple’s iAd Appearing in France Ahead of December Launch?

Adidas Pulls Out of Apple’s iAd Due to Repeated Rejections?

Reports are circulating that Adidas – the sports equipment and clothing manufacturer – is the latest high profile company to pull out of Apple’s iAd service. Fashion powerhouse Chanel has already given iAd a miss, and apparently Adidas has had enough of Apple’s meddling, saying enough is enough after repeated rejections. The issue, according to Business Insider, is the way Apple … Read More

Oliver HaslamAdidas Pulls Out of Apple’s iAd Due to Repeated Rejections?

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed to be ensuring that by locking other popular advertising networks … Read More

Stephen NorthcottApple iAd Gouges Other Advertisers for Mobile Ads Market Share

Apple iAd Global Roll-out [JCPenney Ad]

iAd Nissan

Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported that Apple’s iAd has been successful in engaging the audience … Read More

Ravin MohindruApple iAd Global Roll-out [JCPenney Ad]

iOS 4 to be Available For Apple iPad In November

This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative.” The report added that … Read More

Ravin MohindruiOS 4 to be Available For Apple iPad In November

Apple and Friends Keep an Eye on You With iOS 4

iOS 4 went live on June 21 around 1PM EST. The update is jam-packed with over 100 new features including multitasking and folders. Before updating you were met with Apple’s new Software License Agreement, which I’m sure all of you were quick to accept. I was lucky enough to grab a GM copy of iOS 4 last week and updated … Read More

Ravin MohindruApple and Friends Keep an Eye on You With iOS 4

US regulators considering investigation into Apple’s mobile advertising policy

Earlier today we reported that Apple (NASDAQ:AAPL) had amended its iPhone Developer Agreement, specifically clause 3.3.9 related to advertising networks. The amendment was written in such a way that it allowed Steve Jobs to make good on a promise he made at D8 to open up the SDK for third parties to collect data for services such as advertising. But at the … Read More

Stephen NorthcottUS regulators considering investigation into Apple’s mobile advertising policy

Apple’s iPhone set to become your Mobile ‘Shopping’ Assistant

Shopping_Patent

This is an interesting Patent Application from Apple. And it seems to have some relevance to Apple’s new iAd mobile advertising network. In simple terms the Patent describes the way an RFID reader built into the iPhone can be used to scan items in a store, and then check on the internet for more information on said item. Verbiage in … Read More

Stephen NorthcottApple’s iPhone set to become your Mobile ‘Shopping’ Assistant

FTC Clears Google’s (GOOG) AdMob Acquisition. What does it mean?

Apple iAd Admob

To little fanfare before the weekend the Federal Trade Commission (FTC) in the US cleared Google’s acquisition of AdMob. Google (NASDAQ:GOOG) dived in to snap up AdMob in late 2009, while Apple was mulling over the purchase itself. The deal has been on hold while the FTC looked into it ever since then. The FTC’s initial concern was that Google … Read More

Stephen NorthcottFTC Clears Google’s (GOOG) AdMob Acquisition. What does it mean?

Apple Antitrust Investigation Update

Yesterday we reported a rumor from The New York Post that Apple (AAPL) may be facing an antitrust probe from the FTC or DOJ. Today a few other sources have weighed in on this issue with differing views. Whilst there has still been no comment from either Apple or any government office on this subject, some journalists and industry insiders are … Read More

Stephen NorthcottApple Antitrust Investigation Update

Expect Unique Advertising in Apple’s iPad

The iPad is expected to bring new opportunity to many different parts of the existing iPhone ecosystem. One group particularly interested in what the new device has to offer are advertisers. While mobile advertising on the iPhone platform is well established, the iPad, with its larger screen and improved multimedia capabilities, presents new ways to create and insert advertising to … Read More

Erin PetersonExpect Unique Advertising in Apple’s iPad

How Google stole AdMob from Apple. Was this the first covert tactical strike in the mobile advertising wars?

The New York Times is reporting on the “Apple V Google feud”, and has an interesting account of how Apple perhaps messed up in it’s chance to snatch up AdMob. Which in effect suggests Apple was then forced to buy it’s second choice of mobile ad company; Quattro Wireless. In essence The New York Times is saying that Apple had … Read More

Stephen NorthcottHow Google stole AdMob from Apple. Was this the first covert tactical strike in the mobile advertising wars?