Apple recently released yet another iPad advertisement, and appears to be using the same strategy in all ads for the new iPad. The advertisement shows an iPad in use against a pure white background, as in all Apple ads. As the user runs through different features such as Twitter, iBooks, … Read the Full Story →
Apple posted a new iPad TV ad called ‘What is iPad?’ The concept of the ad is quite similar to Apple’s Newton ad. What is iPad? iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There is no right way or wrong way. It’s crazy powerful. … Read the Full Story →
As we mentioned in previous weeks, when reporting on Admob’s market penetration figures, Apple is set to launch it’s own ad service very soon. This is off the back of their rather clever purchase of Quattro Wireless, while Google still waits to complete it’s purchase of AdMob. From sources speaking … Read the Full Story →
The iPad is expected to bring new opportunity to many different parts of the existing iPhone ecosystem. One group particularly interested in what the new device has to offer are advertisers. While mobile advertising on the iPhone platform is well established, the iPad, with its larger screen and improved multimedia … Read the Full Story →
