Apple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the App Store. Bloomberg’s Adam Satariano reported that AAPL hired Teresi … Read More

Kaled AliApple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple’s iAd not for iPhone / iPad Apps Targeting Kids

iAds not for Kids Apple

Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. Hello Michael, We periodically review the apps in the iAd … Read More

Kaled AliApple’s iAd not for iPhone / iPad Apps Targeting Kids

Apple Releases ‘iAd Gallery’ App for iOS Devices

iAd Gallery

Only Apple can create excitement around ads in this day and age. When Apple launched iAd, its take on mobile advertisement, on iOS devices it aimed at providing an engaging platform for brands to connect to their audience. iAd campaigns reportedly have a very high CTR (click through rate) and the time people spend in exploring the advertisement is also … Read More

Ravin MohindruApple Releases ‘iAd Gallery’ App for iOS Devices

Minimum iAd Advertising Spend Cut in Half by Apple

In a bid to increase the popularity of its iAds and attract smaller companies to sign up, Apple has reduced the minimum spend on iAd advertisements by half from $1 million to $500,000. It’s hoped the new price for the interactive advertisements will help to fill vacant slots and renew existing contracts for a service that is rumored to be … Read More

Killian BellMinimum iAd Advertising Spend Cut in Half by Apple

Apple Releases Mac App for Creating iAds

Apple’s latest blow to Adobe’s Flash is the launch of its new iAd Producer app for the Mac, designed to help developers create, test, and launch mobile adverts to run under iAd. The software is available to anyone in the iOS Developer Program and it’s completely free. Apple describes iAd Producer as “a powerful visual editing canvas” that can make … Read More

Killian BellApple Releases Mac App for Creating iAds

Apple to introduce iAd for Video Content?

Publishers who want to deliver premium content/service to their audience for free often have to rely on advertisements. Serving ads for publishers providing video content is very limited on Apple’s iOS devices due to the absence of Adobe Flash, however this might change as Apple is rumored to be working on iAds for video content which could be introduced very … Read More

Ravin MohindruApple to introduce iAd for Video Content?

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed to be ensuring that by locking other popular advertising networks … Read More

Stephen NorthcottApple iAd Gouges Other Advertisers for Mobile Ads Market Share

Apple’s iAd now allow in-app downloads

iAd apps download app store

During WWDC 2010 Apple introduced its mobile ad network for iOS devices called iAd. According to Steve Jobs the new interactive ad network for iPhone, iPod touch and iPad would provide developers an additional source of income and enable them to develop more free apps by integrating iAds. The initial launch was criticized for low fill rate and only the big brands … Read More

Ravin MohindruApple’s iAd now allow in-app downloads

iOS 4 to be Available For Apple iPad In November

This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative.” The report added that … Read More

Ravin MohindruiOS 4 to be Available For Apple iPad In November

Apple and Friends Keep an Eye on You With iOS 4

iOS 4 went live on June 21 around 1PM EST. The update is jam-packed with over 100 new features including multitasking and folders. Before updating you were met with Apple’s new Software License Agreement, which I’m sure all of you were quick to accept. I was lucky enough to grab a GM copy of iOS 4 last week and updated … Read More

Ravin MohindruApple and Friends Keep an Eye on You With iOS 4

First iAd placeholders spotted in iOS 4 Apps

iad iOS 4

With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them already. The placeholders are easily recognisable as they look a … Read More

Stephen NorthcottFirst iAd placeholders spotted in iOS 4 Apps

Apple’s iAd to be a Premium Mobile Ad Service

The Wall Street Journal is reporting some interesting, and I think quite exciting, news about how Apple intends to position its iAd service. I have been saying for quite some time that I believe that Apple’s ad service would have to conform to some pretty high standards for Apple themselves to be happy with it. And because of that I … Read More

Stephen NorthcottApple’s iAd to be a Premium Mobile Ad Service

Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause that is causing some consternation for advertising firms like AdMob, … Read More

Stephen NorthcottApple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

“iAds” coming to Apple iPhone or iPad near you soon

As we mentioned in previous weeks, when reporting on Admob’s market penetration figures, Apple is set to launch it’s own ad service very soon. This is off the back of their rather clever purchase of Quattro Wireless, while Google still waits to complete it’s purchase of AdMob. From sources speaking to MediaPost it seems that these ads will first be … Read More

Stephen Northcott“iAds” coming to Apple iPhone or iPad near you soon