Only Apple can create excitement around ads in this day and age. When Apple launched iAd, its take on mobile advertisement, on iOS devices it aimed at providing an engaging platform for brands to connect to their audience. iAd campaigns reportedly have a very high CTR (click through rate) and the time people spend in exploring the advertisement is also … Read More
Apple Posts iAd Network Highlight Video
When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.” Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for brands to reach out to their audience. Apple’s iAd is … Read More