Apple’s Secret Strategy at The iPhone 4 Press Conference

Apple dodged more than one bullet at their iPhone 4 Press Conference yesterday. Some that I think many people had not even seen coming. But that’s because by definition most industry observers, or journalists, are followers and not leaders. Being a leader is something that Apple very certainly is used to – and good at. Some pundits went into the … Read More

Stephen NorthcottApple’s Secret Strategy at The iPhone 4 Press Conference