Apple to unveil new mobile Ad network at iPhone OS 4.0 event

As we reported a little while ago Apple purchased mobile device ad firm Quattro Wireless after taking too long to decide to buy AdMob, and having Google snap it up in a defensive move. I saw this as a savvy tactical play from Apple in more than one way : [touchreviews.net] … Read the Full Story →

“iAds” coming to Apple iPhone or iPad near you soon

As we mentioned in previous weeks, when reporting on Admob’s market penetration figures, Apple is set to launch it’s own ad service very soon. This is off the back of their rather clever purchase of Quattro Wireless, while Google still waits to complete it’s purchase of AdMob. From sources speaking … Read the Full Story →