Apple’s iAd Now Offering 70% Revenue Share to Developers

Apple iAd

Earlier this year, in February, Apple promised its iAd developers that they would increase their payouts later on in the year. This would give the developers who use the iAd service a 10% increase from the current 60% of total earnings. Apple’s decision to raise the payouts isn’t all that … Read the Full Story →

Apple to introduce iAd for Video Content?

Publishers who want to deliver premium content/service to their audience for free often have to rely on advertisements. Serving ads for publishers providing video content is very limited on Apple’s iOS devices due to the absence of Adobe Flash, however this might change as Apple is rumored to be working … Read the Full Story →

Adidas Pulls Out of Apple’s iAd Due to Repeated Rejections?

Reports are circulating that Adidas – the sports equipment and clothing manufacturer – is the latest high profile company to pull out of Apple’s iAd service. Fashion powerhouse Chanel has already given iAd a miss, and apparently Adidas has had enough of Apple’s meddling, saying enough is enough after repeated rejections. … Read the Full Story →

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed … Read the Full Story →

Apple iAd Global Roll-out [JCPenney Ad]

iAd Nissan

Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported … Read the Full Story →

US regulators considering investigation into Apple’s mobile advertising policy

Earlier today we reported that Apple (NASDAQ:AAPL) had amended its iPhone Developer Agreement, specifically clause 3.3.9 related to advertising networks. The amendment was written in such a way that it allowed Steve Jobs to make good on a promise he made at D8 to open up the SDK for third parties to … Read the Full Story →

FTC Clears Google’s (GOOG) AdMob Acquisition. What does it mean?

Apple iAd Admob

To little fanfare before the weekend the Federal Trade Commission (FTC) in the US cleared Google’s acquisition of AdMob. Google (NASDAQ:GOOG) dived in to snap up AdMob in late 2009, while Apple was mulling over the purchase itself. The deal has been on hold while the FTC looked into it … Read the Full Story →

Apple’s iAd to be a Premium Mobile Ad Service

The Wall Street Journal is reporting some interesting, and I think quite exciting, news about how Apple intends to position its iAd service. I have been saying for quite some time that I believe that Apple’s ad service would have to conform to some pretty high standards for Apple themselves … Read the Full Story →

Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause … Read the Full Story →

News roundup on all things ‘Apple, iPad and Touch’

Last week we skipped the Weekly round up, simply because there was so much going on in the world of iPhone’s and iPad’s and Apple generally. Did you miss it? What is interesting today as I review the last week is that a lot of the headlines are the same, … Read the Full Story →