LG Competes with Apple’s Panorama Feature and TV Ad With a New Ad For Its Optimus G Pro

Optimus G Pro Panorama TV ad

Apple has been receiving stiff competition from companies such as Samsung, which quickly moved up in the market following its release of Galaxy S devices and anti-Apple advertising. Now, it seems that another company is gearing up to do the same thing, perhaps, after seeing it become a success with … Read the Full Story →

Apple’s iAd Now Offering 70% Revenue Share to Developers

Apple iAd

Earlier this year, in February, Apple promised its iAd developers that they would increase their payouts later on in the year. This would give the developers who use the iAd service a 10% increase from the current 60% of total earnings. Apple’s decision to raise the payouts isn’t all that … Read the Full Story →

Apple to hold “Media-Related” Event Later this Month?

According to a new report published by AllThingsD, Apple may be planning to hold a “media-related” event towards the end of January. Apple hasn’t sent out any official invitation to the media however, rumors suggest that this event is not about iPad 3 launch. According to sources close to the … Read the Full Story →

Apple Inc. (AAPL) Hires Adobe Executive Todd Teresi to Run iAd

Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the … Read the Full Story →

Apple’s iAd not for iPhone / iPad Apps Targeting Kids

iAds not for Kids Apple

Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. … Read the Full Story →

Apple Asks Toyota to Remove Theme & Ads from Cydia

A recent Toyota advertising campaign hit the headlines a couple of days ago, after the car giant released a theme for the iPhone publicizing its Scion car through the jailbreak application Cydia. Toyota’s deal with Cydia was short-lived, however, after a request from Apple saw the theme removed from the … Read the Full Story →

Apple Posts iAd Network Highlight Video

When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.” Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for … Read the Full Story →

Apple’s (AAPL) European iAd Lineup and Launch Confirmed

Apple (NASDAQ:AAPL) has today confirmed that it will launch iAd (its iOS based mobile advertising network) in Europe next month. Although this is much later than Apple had been expected to roll out the service in Europe, they’ve come out of the gate running with a premium portfolio of launch advertisers. … Read the Full Story →

iOS 4 to be Available For Apple iPad In November

This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages … Read the Full Story →

US regulators considering investigation into Apple’s mobile advertising policy

Earlier today we reported that Apple (NASDAQ:AAPL) had amended its iPhone Developer Agreement, specifically clause 3.3.9 related to advertising networks. The amendment was written in such a way that it allowed Steve Jobs to make good on a promise he made at D8 to open up the SDK for third parties to … Read the Full Story →

FTC Clears Google’s (GOOG) AdMob Acquisition. What does it mean?

Apple iAd Admob

To little fanfare before the weekend the Federal Trade Commission (FTC) in the US cleared Google’s acquisition of AdMob. Google (NASDAQ:GOOG) dived in to snap up AdMob in late 2009, while Apple was mulling over the purchase itself. The deal has been on hold while the FTC looked into it … Read the Full Story →

Apple Antitrust Investigation Update

Yesterday we reported a rumor from The New York Post that Apple (AAPL) may be facing an antitrust probe from the FTC or DOJ. Today a few other sources have weighed in on this issue with differing views. Whilst there has still been no comment from either Apple or any government … Read the Full Story →

Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause … Read the Full Story →

iPad Will Change Mobile Advertising As Well?

The phrase game changer has been used a lot during the month of the iPad’s public existence. In some cases it’s been overused but in others it’s the perfect expression of how different the iPad is and will become. The world has seen and used tablet computers before but you … Read the Full Story →

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