In a bid to increase the popularity of its iAds and attract smaller companies to sign up, Apple has reduced the minimum spend on iAd advertisements by half from $1 million to $500,000. It’s hoped the new price for the interactive advertisements will help to fill vacant slots and renew existing contracts for a service that is rumored to be … Read More
iOS 4 to be Available For Apple iPad In November
This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative.” The report added that … Read More
First iAd placeholders spotted in iOS 4 Apps
With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them already. The placeholders are easily recognisable as they look a … Read More
Apple’s iAd to be a Premium Mobile Ad Service
The Wall Street Journal is reporting some interesting, and I think quite exciting, news about how Apple intends to position its iAd service. I have been saying for quite some time that I believe that Apple’s ad service would have to conform to some pretty high standards for Apple themselves to be happy with it. And because of that I … Read More
Expect Unique Advertising in Apple’s iPad
The iPad is expected to bring new opportunity to many different parts of the existing iPhone ecosystem. One group particularly interested in what the new device has to offer are advertisers. While mobile advertising on the iPhone platform is well established, the iPad, with its larger screen and improved multimedia capabilities, presents new ways to create and insert advertising to … Read More
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