Apple recently released yet another iPad advertisement, and appears to be using the same strategy in all ads for the new iPad. The advertisement shows an iPad in use against a pure white background, as in all Apple ads. As the user runs through different features such as Twitter, iBooks, and AirPlay, each feature is narrated. Read it. Tweet it. … Read More
Apple Airs iPhone 4S TV Ads Starring Samuel L. Jackson and Zooey Deschanel
Apple is not known for use of celebrities to endorse their products. Of course, there were a few promotions a number years back, with The Black Eyed Peas and popular band U2 promoting iTunes and the iPod. However, Apple has never done a celebrity advertisement that showed faces and instead focused mostly on silhouettes. Apple recently released two advertisements with … Read More
Sprint to Throttle “off-network” data usage, No “Truly Unlimited” Data For iPhone 4S / 4 Users
Since the introduction of the iPhone 4 and 4S on Sprint, the carrier has been airing numerous TV ads, highlighting their “Unlimited Data” for the iPhone. However, on Thursday, a statement from Sprint CEO Dan Hesse revealed that Sprint is doing exactly what they said they wouldn’t, throttling top 1% of data users on their network. This means that those … Read More
Apple Releases New AirPlay and FaceTime iPhone 4 TV Ads
Apple recently aired two new ads on television that toted the same, “If you don’t have an iPhone” tag line and showed some of the features of the iPhone. No new features were highlighted, however, Apple did go further into detail on some features introduced in iOS 4. The first ad, highlighted the features of Airplay and how photos and … Read More
Apple’s (AAPL) European iAd Lineup and Launch Confirmed
Apple (NASDAQ:AAPL) has today confirmed that it will launch iAd (its iOS based mobile advertising network) in Europe next month. Although this is much later than Apple had been expected to roll out the service in Europe, they’ve come out of the gate running with a premium portfolio of launch advertisers. Included in the initial launch in France and the UK … Read More
Apple to introduce iAd for Video Content?
Publishers who want to deliver premium content/service to their audience for free often have to rely on advertisements. Serving ads for publishers providing video content is very limited on Apple’s iOS devices due to the absence of Adobe Flash, however this might change as Apple is rumored to be working on iAds for video content which could be introduced very … Read More
iOS 4 to be Available For Apple iPad In November
This Thursday, iAds will go live on iOS apps for the iPhone and iPod Touch. iAds, as Steve Jobs put it, will deliver “interaction and emotion,” to the mobile advertisment experience. Advertising Age reported that “a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative.” The report added that … Read More
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