In-app Purchases Outstrip Ad Revenue on Apple’s iOS

Flurry Advertising Revenue Shift iOS

Flurry, the mobile app analytics company, has released figures that show that Advertisement Revenue is now the poor cousin of in-app purchases (virtual goods) on the iOS platform.┬áTheir survey was apparently conducted using data collected from a cross section of leading social networking and social gaming apps for iPhone, iPad and the iPod Touch. Breaking down the information that Flurry … Read More

Stephen NorthcottIn-app Purchases Outstrip Ad Revenue on Apple’s iOS