Apple recently released yet another iPad advertisement, and appears to be using the same strategy in all ads for the new iPad. The advertisement shows an iPad in use against a pure white background, as in all Apple ads. As the user runs through different features such as Twitter, iBooks, and AirPlay, each feature is narrated. Read it. Tweet it. … Read More
Apple’s iAd Now Offering 70% Revenue Share to Developers
Earlier this year, in February, Apple promised its iAd developers that they would increase their payouts later on in the year. This would give the developers who use the iAd service a 10% increase from the current 60% of total earnings. Apple’s decision to raise the payouts isn’t all that surprising, when considering that Apple currently pays its iOS app … Read More
Apple Releases New iPhone 4S TV Ads ‘Rock God’ and ‘Road Trip’
Apple has been experiencing heavy sales with the iPhone 4S, the company sold more than 4 million devices during the launch weekend. With the success of the iPhone 4S, Apple has been consistently releasing TV ads to get the word out about Siri personal assistant and other features. On Thursday to follow up a number of other successful ads, Apple … Read More
Apple Antitrust Investigation Update
Yesterday we reported a rumor from The New York Post that Apple (AAPL) may be facing an antitrust probe from the FTC or DOJ. Today a few other sources have weighed in on this issue with differing views. Whilst there has still been no comment from either Apple or any government office on this subject, some journalists and industry insiders are … Read More
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