When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.” Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for brands to reach out to their audience. Apple’s iAd is … Read More
Apple’s (AAPL) European iAd Lineup and Launch Confirmed
Apple (NASDAQ:AAPL) has today confirmed that it will launch iAd (its iOS based mobile advertising network) in Europe next month. Although this is much later than Apple had been expected to roll out the service in Europe, they’ve come out of the gate running with a premium portfolio of launch advertisers. Included in the initial launch in France and the UK … Read More
Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage
Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause that is causing some consternation for advertising firms like AdMob, … Read More