Apple’s iAd Now Offering 70% Revenue Share to Developers

Apple iAd

Earlier this year, in February, Apple promised its iAd developers that they would increase their payouts later on in the year. This would give the developers who use the iAd service a 10% increase from the current 60% of total earnings. Apple’s decision to raise the payouts isn’t all that surprising, when considering that Apple currently pays its iOS app … Read More

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed to be ensuring that by locking other popular advertising networks … Read More

First iAd placeholders spotted in iOS 4 Apps

iad iOS 4

With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them already. The placeholders are easily recognisable as they look a … Read More

FTC to Investigate Apple

Since the war between Apple and Google really started to heat up when Apple rejected the Google Voice iPhone app, the threat of Federal Trade Commission (FTC) or Department of Justice investigations has loomed over Cupertino. There has been a lot of talk in industry circles in the last year and a half about Apple’s business practices. While red flag … Read More

Apple relaxes iPhone Advertising Restrictions. Locks AdMob out

At D8 last week Steve Jobs offered a rather weak argument for why Apple had changed clause 3.3.9 in its iPhone Developer Agreement. The changes appeared to ban third parties from collecting analytical data from apps running on customer’s iPhones. And, if you remember, caused some consternation when first reported, shortly after the iPhone OS 4.0 Preview event. Steve’s explanation … Read More

FTC Clears Google’s (GOOG) AdMob Acquisition. What does it mean?

Apple iAd Admob

To little fanfare before the weekend the Federal Trade Commission (FTC) in the US cleared Google’s acquisition of AdMob. Google (NASDAQ:GOOG) dived in to snap up AdMob in late 2009, while Apple was mulling over the purchase itself. The deal has been on hold while the FTC looked into it ever since then. The FTC’s initial concern was that Google … Read More

Apple Antitrust Investigation Update

Yesterday we reported a rumor from The New York Post that Apple (AAPL) may be facing an antitrust probe from the FTC or DOJ. Today a few other sources have weighed in on this issue with differing views. Whilst there has still been no comment from either Apple or any government office on this subject, some journalists and industry insiders are … Read More

Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause that is causing some consternation for advertising firms like AdMob, … Read More

70% of Apple iPhone App developers heading to Android: AdMob

Admob have carried out a survey of their developers. Not sure when this actually was, because I didn’t get asked, but anyway. What we need to remember with this survey is that Google are in the process of buying AdMob. And that Google are the developers of the Android mobile phone OS. I am not saying I don’t believe their … Read More