Earlier this month, AT&T attacked T-Mobile publicly after releasing a full-page ad in a number of newspapers including The New York Times, The Wall Street Journal, and USA Today, mentioning that T-Mobile’s network has twice as many dropped and failed calls, and half the data speed of AT&T’s network.
Earlier this week, T-Mobile fired back at AT&T with a series of ads, criticizing AT&T and questioning why AT&T was looking at an acquisition if they didn’t think the network was great. One of the ads goes as far as to say that AT&T is afraid that T-Mobile poses a threat.In 2011, AT&T was expecting an acquisition of T-Mobile but was denied by the Federal Communications Commission and the Department of Justice.
Since then, relations between the two companies have gone south and the two companies are in an all out public ad war.T-Mobile is the fourth major carrier in the United States, after AT&T, Verizon and Sprint. In January, T-Mobile CEO reportedly called the AT&T network “crap” following the failed acquisition.
It is not surprising that carriers are launching public attacks, particularly because Apple’s products are to soon be offered on all major carriers in the US with T-Mobile coming in last. T-Mobile is expected to receive several Apple products, although it is unclear exactly which products. The company is currently undergoing a major rebrand, doing away with subsidized price structures for phones as well as the elimination of contracts and early termination fees.