Sprint CEO Says Wi-Fi iPad Has Boosted Sprint’s Wireless Hotspot Sales
Although the iPad isn’t available directly through Sprint for use on its network, Sprint’s CEO has revealed that sales of the carrier’s Overdrive MiFi wireless hotspot have increased as a result of Apple’s Wi-Fi-only tablet devices.
Dan Hesse, chief executive of Sprint, said in an interview with GigaOm that since the iPad launched earlier this year, the company has seen an increased demand for its 3G and 4G wireless hotspot. Hesse said that most of the iPads being sold are the Wi-Fi-only model, and users are relying on products like Sprint’s Overdrive to get them hooked up when they’re on the go.
After the iPad launched in April, Sprint, who is the third-largest carrier in the U.S., was quick to capitalize on the overwhelming success of Apple’s tablet, and began offering a “4G case” for the device. As well as protecting your iPad, the case also holds a 4G Overdrive mobile hotspot that provides connectivity shared over Wi-Fi.
Some of the Overdrive’s success could be due to a commercial for the product earlier this year, in which Sprint used an iPhone to boast about connectivity speeds 10 times faster than that of AT&T’s.
Unlike AT&T and Verizon, who now sell Apple’s iPad through their retail stores, Sprint still does not have the rights to sell the touchscreen tablet. This may not be such a problem for the carrier, however, as users are still choosing to purchase Sprint’s Overdrive for use with their iPads.
GagaOm also poked Hesse for information concerning the iPhone appearing on the Sprint network, however, the CEO declined to comment and stated that the company does not reveal conversations it has with third parties.[via AppleInsider]