Last month, Apple Inc. (AAPL) introduced a new line of MacBook Pro at WWDC called the Retina MacBook Pro, introducing a slimmer design, paired with the company’s popular Retina Display. Since the unveiling and first day of sales, estimated shipment times remained frozen around 3-4 weeks, a hefty waiting period for an AAPL product. Typically, Apple products in high pent up demand such as the iPhone have shipment times of this range.
However, on Friday, shipment times began to slip and improved to 2-3 weeks in a number of markets including the U.S, Canada, and Asia-Pacific. The improvement in shipment time likely points to either an increase in production or the demand for the device decreasing after initial sales. Either way, a shorter shipment time is good not only for Apple customers who will be able to quickly purchase the product, but for Apple who can continue to control demand with a moderate ship time.
The updated ship times are slowly spreading to all markets and appear to be moving to the European market next. Apple currently offers Free Shipping on the Retina MacBook Pro and with the improved shipment times, can attract thousands of new customers.
Did you buy the new Retina MacBook Pro? Does it live up-to your expectations? Let us know what you think in the comments below.