Orange, one of the leading telecom providers in the UK has launched a promotion offering a free iTunes movie rental every week. The service, dubbed Film To Go is only available in the UK and will feature a pre-selected movie every week for users to download and enjoy.
The movies that are selected will be available to view for 30 days but once the movie is started, you have 48 hours to complete it. To begin receiving the free movies from iTunes, Orange customers just need to text FILMTOGO to 85060. They will then receive a text message with a code to allow the free download via iTunes. The text message itslef will cost users 35 cents, although the movie itself will not be charged.
The movie can then be viewed on any iPhone, iPad or iPod touch. This is something fairly new that is being offered up by service providers that may attract more customers and could ultimately arrive in the US if deemed successful. Verizon, one of the major carriers in the US already has similar offers with Android phones in the past, and may offer up something similar for the iPhone in the near future.
Upcoming films for the service include My Blueberry Nights scheduled for this week and The Wrestler for the following week.