The latest iPhone 5s and iPhone 5c from Apple went on sale in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on September 20th. Apple recently announced opening weekend sales figures of 9 million iPhones sold. However, the company did not give a breakdown for iPhone 5s and iPhone 5c separately.
Judging by the availability of iPhone 5s models at Apple stores and the slipping of shipping dates to October, it was easy to believe that iPhone 5s is clearly more popular. Now, a new report by Localytics gives us some more insight into how popular is the iPhone 5s vs. iPhone 5c. The analytics company examined 20 million unique iPhones and then analysed the breakdown by country.
One possible explanation: there was a lot of hoopla around the addition of the gold-colored iPhone 5s as a very attractive addition in particular for Asian markets so this hypothesis may hold true.
Except the UK all other major markets were reported to have a very high ratio of the 5s vs. the 5c. The reason behind this could be due to subsidies not playing a major role in buyers decision and the fact that the economy is still recovering.
Further, the report highlights that the United States accounts for 68% of all active iPhone 5s and 5c devices. In simple terms, these numbers clearly suggest that more users are opting to buy the all-new iPhone 5s than the iPhone 5c.
Apple’s iPhone 5s comes with improved camera, dual-tone LED flash, 64-bit chip A7 processor and Touch ID fingerprint sensor. This year the company added two new colors to the lineup, introducing space gray and gold. Even though iPhone 5c is available at $100 cheaper the launch weekend certainly suggests more interest in the faster flagship model than the more colorful 5c.