iPhone 5s Number One in UK During Christmas

Gold iPhone 5s

Gold iPhone 5s

The holiday season has been dominated by Apple in the recent past and 2013 Christmas wasn’t any different. Apple’s gold iPhone 5s turned out to be the most popular smartphone during Christmas.

According to data published by uSwitch.com for December 2013 iPhone 5s won over Samsung Galaxy S4 for the third consecutive month. The data analysed was based on live searches, pre-orders and sales.

Samsung’s Galaxy S3 also saw some gains in popularity as it rose five places to become the third most popular phone in the UK during the holidays. Apple’s iPhone has been consistently popular with customers as it has topped the charts since March 2013 with iPhone 5 being the most popular phone for seven consecutive months which was later dethroned with the release of iPhone 5s.

In 2013 for the first time Apple released two new iPhone designs in the same year. iPhone 5c the colourful plastic version of iPhone 5c came in fifth in the popular smartphones list for December. Ernest Doku, telecoms expert at uSwitch.com said:

The iPhone 5S deserved to be the Christmas number one. As well as giving gleeful members of the cult of Apple hours of fun with its Touch ID feature, which can read more than just fingerprints, it also made gold the new black,

Doku further added that the battle for the top spot wasn’t an easy one. Galaxy S3 rise to the third spot was a surprise with the lower pricing acting as a key factor. Pricing of smartphones certainly act as an important factor since the technology leaps between two generations of products is becoming narrower.

The tech advancement from iPhone 4s to iPhone 5 is not the same as from iPhone 5 to iPhone 5s. Apple is expected to release iPhone 6 in 2014 which could have a new design and even feature larger screen according to many rumours in the recent past.

The price of iPhone 5c could also see reduction later this year as the device has not been as well received with customers as the company would have hoped for.

Did you buy iPhone 5s this holiday season? Which gadgets made it to your shopping bag this year? Let us know in the comments section below.

{via The Telegraph}

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