Following the launch of the iPhone 5, Apple is now airing a series of television ads promoting their latest product. Apple began airing the iPhone 5 TV ads late Friday on national networks in the US, and focused on numerous features in iOS 6 and the hardware of the iPhone 5.
One of the ads, called “Thumb” focused on how the iPhone 5 is the perfect size for the user’s thumb, while another called “Cheese” highlighted the new Panorama feature in iOS 6. A third ad called “Physics” focused on the larger 4 inch screen of the iPhone 5. Apple even aired an ad for the new EarPods called “Ears”, showing off how the new headphones have a one size fits all ear shaped design.
All four of the new ads are voiced by actor Jeff Daniels, known for his role as Will McAvoy on HBO’s Newsroom. The ads appear to take on a humorous and humanistic approach, and focuses solely on the actual usage of the device rather than the technical specifications of the device. The ads also do not target any specific demographic, depicting the iPhone 5 as an all inclusive device. This is common in Apple’s ads and the Cupertino company seems to be continuing this approach in marketing its products.
The four TV ads can be viewed below:
What do you think? Are you going to buy an iPhone 5 after watching these ads?